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Americans have long been fascinated by space. And since the space race began, kids have been encouraged to dream about …
Breaking New Ground: McDonald’s Introduces a New Product Line
05 Thursday Dec 2024
Category Archives: Chapter 05: Analyzing the Marketing Environment
On Layaway: Banking Institutions to Compete With Buy Now, Pay Later Companies
03 Tuesday Dec 2024
Why the Walmart Model Doesn’t Translate to Healthcare
24 Thursday Oct 2024
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Walmart’s retail model is widely celebrated for its efficiency and cost effectiveness. But does a retail model work when applied …
Amazon Set to Counter Temu and Shein with its Own Fast-Fashion Service
17 Thursday Oct 2024
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Amazon is set to launch a new service that focuses on shipping low-cost fashion wear, household goods, and other products …
All In: How a Marketing Victory for Nike Might Be a Win for adidas
03 Thursday Oct 2024
Bundling Up: Assessing the Efficacy of Bundling Strategies for Streaming Platforms
16 Tuesday Jul 2024
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Faced with vastly increasing numbers of streaming services, together with the ubiquitous presence of social media, conventional entertainment studios are …
Lovin’ It or Hatin’ It: How McDonald’s Recovered from the Criticisms of Super Size Me
02 Tuesday Jul 2024
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The documentary Super Size Me, released 20 years ago, highlighted the health implications of fast food. The late Morgan Spurlock (1970–2024) …
Leveling the Playing Field: The Rise of Female Sports Fans in South Korea
25 Tuesday Jun 2024
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In football (soccer) stadiums across the United States, England, and Australia, female sports fans take up as little as one-quarter …
If Discount Stores Are Doing So Well, Why Is Dollar Tree Closing So Many Locations?
14 Tuesday May 2024
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Dollar Tree, which owns the Family Dollar chain of discount stores, along with its own namesake stores, has posted a …
Has Price Inflation Reached Consumers’ Breaking Point?
09 Tuesday Apr 2024
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When is enough enough? When it comes to price increases in the current economy, it might be today, as consumers …