Tag Archives: ebook

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E-Books: More Expensive than the Real Thing

15 Sunday Jan 2012

Posted by in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior, Chapter 07: Business-to-Business Marketing, Chapter 14: Pricing Concepts for Establishing Value, Chapter 15: Strategic Pricing Concepts, Chapter 16: Supply Chain Management

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It seems like everyone is doing it—buying an e-reader, that is. The market has grown so much and so fast …

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Scaring Stephen King with e-Books

14 Saturday Nov 2009

Posted by in Chapter 05: Analyzing the Marketing Environment, Chapter 14: Pricing Concepts for Establishing Value, Chapter 15: Strategic Pricing Concepts, Chapter 16: Supply Chain Management

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A new hardcover book by a favorite author can be an exciting thing for a fan to find in the …

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Sony and Google Tango with E-Books

25 Wednesday Mar 2009

Posted by in Chapter 01: Overview of Marketing, Chapter 05: Analyzing the Marketing Environment, Chapter 14: Pricing Concepts for Establishing Value, Chapter 15: Strategic Pricing Concepts

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Sony Electronics and Google are teaming up to distribute e-book content to consumers, behind Amazon.com, the first mover in this …

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