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Tag Archives: Winter Olympics

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Overcoming the Agony of Defeat and Insuring a Comeback: Olympic Advertising by Liberty Mutual

12 Wednesday Feb 2014

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions, Chapter 19: Advertising, Public Relations and Sales Promotions

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2014, Liberty Mutual, Sochi, Winter Olympics

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Skiers crash. Skaters trip and fall. Sleds overturn. The very nature of competition means that every athlete loses, stumbles, or …

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Exporting Service with a Smile: Customer Service Spreads to Russia

21 Tuesday Jan 2014

Posted by Grewal Levy Marketing in Chapter 08: Global Marketing, Chapter 13: Services: The Intangible Product

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Customer Services, mcdonalds, McKinsey & Co., Service On Board Courses, Winter Olympics

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With its long history of people struggling for subsistence, its geography marked by a vast Siberian landscape, and a culture …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (71)
  • Chapter 02: Developing Marketing Strategies (124)
  • Chapter 03: Social and Mobile Marketing (138)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (128)
  • Chapter 05: Analyzing the Marketing Environment (201)
  • Chapter 06: Consumer Behavior (161)
  • Chapter 07: Business-to-Business Marketing (75)
  • Chapter 08: Global Marketing (106)
  • Chapter 09: Segmentation, Targeting and Positioning (134)
  • Chapter 10: Marketing Research (91)
  • Chapter 11: Product Branding and Packaging Decisions (191)
  • Chapter 12: Developing New Products (162)
  • Chapter 13: Services: The Intangible Product (131)
  • Chapter 14: Pricing Concepts for Establishing Value (88)
  • Chapter 15: Strategic Pricing Concepts (80)
  • Chapter 16: Supply Chain Management (95)
  • Chapter 17: Retailing and Multichannel Marketing (186)
  • Chapter 18: Integrated Marketing Communications (156)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (173)
  • Chapter 20: Personal Selling and Sales Management (53)
  • Uncategorized (2)

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