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Tag Archives: efficiency

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Modern Healthcare: A New Environment Marked by Merging Forces and Efficiency Goals

10 Tuesday Sep 2013

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 13: Services: The Intangible Product

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ACA, Affordable Care Act, efficiency, Healthcare, hospital, marketing, Obamacare, technology

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According to one estimate, approximately one-fifth of the hospitals in the United States will seek to merge with other providers …

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Solo Cup’s Distribution Center Combines Labor and Technology

01 Friday Jun 2007

Posted by Grewal Levy Marketing in Chapter 16: Supply Chain Management

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Tags

Chep, distribution, efficiency, Solo cups

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When Solo Cup and Sweetheart, the best known names in plastic, foam, and paper dinnerware products, merged, the combined company …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (72)
  • Chapter 02: Developing Marketing Strategies (129)
  • Chapter 03: Social and Mobile Marketing (144)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (135)
  • Chapter 05: Analyzing the Marketing Environment (205)
  • Chapter 06: Consumer Behavior (165)
  • Chapter 07: Business-to-Business Marketing (80)
  • Chapter 08: Global Marketing (108)
  • Chapter 09: Segmentation, Targeting and Positioning (136)
  • Chapter 10: Marketing Research (93)
  • Chapter 11: Product Branding and Packaging Decisions (194)
  • Chapter 12: Developing New Products (173)
  • Chapter 13: Services: The Intangible Product (138)
  • Chapter 14: Pricing Concepts for Establishing Value (89)
  • Chapter 15: Strategic Pricing Concepts (82)
  • Chapter 16: Supply Chain Management (99)
  • Chapter 17: Retailing and Multichannel Marketing (193)
  • Chapter 18: Integrated Marketing Communications (158)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (178)
  • Chapter 20: Personal Selling and Sales Management (53)
  • Marketing Tidbits (3)
  • Uncategorized (2)

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