14 Sunday Nov 2010
Posted in Chapter 03: Social and Mobile Marketing, Chapter 04: Marketing Ethics, Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior, Chapter 11: Product Branding and Packaging Decisions, Chapter 18: Integrated Marketing Communications, Chapter 20: Personal Selling and Sales Management
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Auto manufacturers have long paid celebrities to be spokespeople for their lines of vehicles. But maybe customers really want to …
12 Thursday Mar 2009
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Blogs can be great marketing tools for B-to-B organizations, giving companies a brand and personality that they would otherwise have …
10 Saturday Jan 2009
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Marketing managers are venturing into Web 2.0. They still have some rules to follow, but there is a lot of …
20 Friday Jul 2007
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blog, blogging, corporate blogging, ethics, FTC, John Mackey, Rahodeb, Whole Foods
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When the Federal Trade Commission (FTC) tried to stop Whole Foods from buying its competitor, Wild Oats, the organic and …
18 Wednesday Apr 2007
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Employers waiting to meet potential employees can read up about the candidates prior to their first interview by accessing blogs …
