Tag Archives: blogging

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She Tweeted Me to Buy a Lexus!

14 Sunday Nov 2010

Posted by in Chapter 03: Social and Mobile Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior, Chapter 11: Product Branding and Packaging Decisions, Chapter 18: Integrated Marketing Communications, Chapter 20: Personal Selling and Sales Management

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Auto manufacturers have long paid celebrities to be spokespeople for their lines of vehicles. But maybe customers really want to …

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Marketing in the Web 2.0

10 Saturday Jan 2009

Posted by in Chapter 03: Social and Mobile Marketing, Chapter 13: Services: The Intangible Product, Chapter 18: Integrated Marketing Communications, Chapter 20: Personal Selling and Sales Management

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Marketing managers are venturing into Web 2.0. They still have some rules to follow, but there is a lot of …

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Who Blogs? Whole Foods CEO Goes with an Alias

20 Friday Jul 2007

Posted by in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications

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When the Federal Trade Commission (FTC) tried to stop Whole Foods from buying its competitor, Wild Oats, the organic and …

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