When retailers announce their plans to cut costs, the next line in the press release or annual report usually describes …
Hiring More Staff to Cut Costs: Tractor Supply Co.’s Strategic Personnel Increases
07 Thursday Apr 2022
07 Thursday Apr 2022
When retailers announce their plans to cut costs, the next line in the press release or annual report usually describes …
07 Thursday May 2020
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Marketing can benefit all aspects of a company, as recent developments at FedEx make clear. Led primarily by an executive, …
13 Monday Apr 2020
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For more than 11 seasons, Shark Tank has engaged television audiences by pulling back the curtain on how small entrepreneurs …
11 Wednesday Mar 2020
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For African American consumers, tired of watching their cultural heritage be appropriated for the financial benefit of corporations, there is …
26 Wednesday Feb 2020
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Deep Brew is not the latest coffee blend from Starbucks, though you might be forgiven for thinking so. Instead, it …
15 Tuesday Aug 2017
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At Microsoft, approximately 50,000 of its more than 121,000 employees perform some marketing or selling functions. But the company’s sales …
08 Wednesday Feb 2017
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The changes brought about by technology, social and mobile media, and massive data are frequent topics of discussion, throughout this …
20 Wednesday May 2015
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In a recent, brief interview, the new chief marketing officer of Vonage, Ted Gilvar, mentioned three separate times that his …
10 Tuesday Mar 2015
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Walmart has long come in for criticisms, for various reasons, but the low wage it pays its retail associates has …
15 Monday Sep 2014
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In its latest organizational re-conceptualization, the largest advertising purchaser in the world, Proctor & Gamble (P&G), will do away with …