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Tag Archives: sales management

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In a Time of Historically Low Union Membership, Workers at Amazon, Starbucks, and Apple Are Organizing

01 Wednesday Jun 2022

Posted by grewallevymarketingnews in Chapter 17: Retailing and Multichannel Marketing, Chapter 20: Personal Selling and Sales Management

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Amazon, Retailing, sales management, Starbucks, Union

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Forty years ago, about one in five employed Americans belonged to a union. That number declined by about half—to 10.3 …

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Hiring More Staff to Cut Costs: Tractor Supply Co.’s Strategic Personnel Increases

07 Thursday Apr 2022

Posted by grewallevymarketingnews in Chapter 20: Personal Selling and Sales Management

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sales management, Tractor Supply Co

When retailers announce their plans to cut costs, the next line in the press release or annual report usually describes …

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How FedEx Is Relying on a Marketing Executive to Redesign and Optimize Its Operations

07 Thursday May 2020

Posted by grewallevymarketingnews in Chapter 01: Overview of Marketing, Chapter 16: Supply Chain Management, Chapter 20: Personal Selling and Sales Management

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fedex, Overview of Marketing, sales management, Supply Chain Management

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Marketing can benefit all aspects of a company, as recent developments at FedEx make clear. Led primarily by an executive, …

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When the Sharks Are Circling: The Selling Lessons to Learn from Shark Tank Contestants

13 Monday Apr 2020

Posted by grewallevymarketingnews in Chapter 20: Personal Selling and Sales Management

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Personal Selling, sales management, Shark Tank, small business

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For more than 11 seasons, Shark Tank has engaged television audiences by pulling back the curtain on how small entrepreneurs …

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Buying Black: Demographic, Historical, and Cultural Drivers of a Growing Trend and Sales Pitch

11 Wednesday Mar 2020

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment, Chapter 20: Personal Selling and Sales Management

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Marketing Environment, Personal Selling, sales management

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For African American consumers, tired of watching their cultural heritage be appropriated for the financial benefit of corporations, there is …

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With AI, Starbucks Is Making More Human Connections with Its Most Important Stakeholders

26 Wednesday Feb 2020

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing, Chapter 20: Personal Selling and Sales Management

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digital advertising, Mobile Marketing, sales management, Starbucks

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Deep Brew is not the latest coffee blend from Starbucks, though you might be forgiven for thinking so. Instead, it …

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It Just Got a Little Harder to Land a Marketing Job: Cuts at Microsoft

15 Tuesday Aug 2017

Posted by grewallevymarketingnews in Chapter 20: Personal Selling and Sales Management

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Microsoft, sales management

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At Microsoft, approximately 50,000 of its more than 121,000 employees perform some marketing or selling functions. But the company’s sales …

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How Technology and Data Are Changing Sales Management, Among Other Things

08 Wednesday Feb 2017

Posted by grewallevymarketingnews in Chapter 20: Personal Selling and Sales Management

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Information technology, sales management

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The changes brought about by technology, social and mobile media, and massive data are frequent topics of discussion, throughout this …

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Vonage Wants Business to Take It Seriously, and its New CMO Is Determined to Succeed

20 Wednesday May 2015

Posted by Grewal Levy Marketing in Chapter 07: Business-to-Business Marketing, Chapter 20: Personal Selling and Sales Management

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B2B Marketing, sales management, Vonage

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In a recent, brief interview, the new chief marketing officer of Vonage, Ted Gilvar, mentioned three separate times that his …

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Where Walmart Leads, Will Others Follow? Motivations for and Outcomes of the Walmart Wage Hike

10 Tuesday Mar 2015

Posted by Grewal Levy Marketing in Chapter 15: Strategic Pricing Concepts, Chapter 20: Personal Selling and Sales Management

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minimum wage, sales management, Strategic Pricing, Walmart

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Walmart has long come in for criticisms, for various reasons, but the low wage it pays its retail associates has …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (74)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (153)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (147)
  • Chapter 05: Analyzing the Marketing Environment (216)
  • Chapter 06: Consumer Behavior (173)
  • Chapter 07: Business-to-Business Marketing (83)
  • Chapter 08: Global Marketing (114)
  • Chapter 09: Segmentation, Targeting and Positioning (146)
  • Chapter 10: Marketing Research (97)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (143)
  • Chapter 14: Pricing Concepts for Establishing Value (94)
  • Chapter 15: Strategic Pricing Concepts (91)
  • Chapter 16: Supply Chain Management (107)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (161)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (187)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (3)

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