When retailers announce their plans to cut costs, the next line in the press release or annual report usually describes …
Hiring More Staff to Cut Costs: Tractor Supply Co.’s Strategic Personnel Increases
07 Thursday Apr 2022
Tag Archives: sales management
How FedEx Is Relying on a Marketing Executive to Redesign and Optimize Its Operations
07 Thursday May 2020
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Marketing can benefit all aspects of a company, as recent developments at FedEx make clear. Led primarily by an executive, …
When the Sharks Are Circling: The Selling Lessons to Learn from Shark Tank Contestants
13 Monday Apr 2020
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For more than 11 seasons, Shark Tank has engaged television audiences by pulling back the curtain on how small entrepreneurs …
Buying Black: Demographic, Historical, and Cultural Drivers of a Growing Trend and Sales Pitch
11 Wednesday Mar 2020
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For African American consumers, tired of watching their cultural heritage be appropriated for the financial benefit of corporations, there is …
With AI, Starbucks Is Making More Human Connections with Its Most Important Stakeholders
26 Wednesday Feb 2020
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Deep Brew is not the latest coffee blend from Starbucks, though you might be forgiven for thinking so. Instead, it …
It Just Got a Little Harder to Land a Marketing Job: Cuts at Microsoft
15 Tuesday Aug 2017
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At Microsoft, approximately 50,000 of its more than 121,000 employees perform some marketing or selling functions. But the company’s sales …
How Technology and Data Are Changing Sales Management, Among Other Things
08 Wednesday Feb 2017
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The changes brought about by technology, social and mobile media, and massive data are frequent topics of discussion, throughout this …
Vonage Wants Business to Take It Seriously, and its New CMO Is Determined to Succeed
20 Wednesday May 2015
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In a recent, brief interview, the new chief marketing officer of Vonage, Ted Gilvar, mentioned three separate times that his …
Where Walmart Leads, Will Others Follow? Motivations for and Outcomes of the Walmart Wage Hike
10 Tuesday Mar 2015
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Walmart has long come in for criticisms, for various reasons, but the low wage it pays its retail associates has …
Changing Titles to Reflect Changing Times: P&G Marketing Directors Become Brand Directors
15 Monday Sep 2014
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In its latest organizational re-conceptualization, the largest advertising purchaser in the world, Proctor & Gamble (P&G), will do away with …
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