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Tag Archives: Dunkin Donuts

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Artisan Coffee Cuts in Line

09 Friday Mar 2012

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 08: Global Marketing, Chapter 09: Segmentation, Targeting and Positioning, Chapter 11: Product Branding and Packaging Decisions, Chapter 13: Services: The Intangible Product

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Artisan coffee, coffee, Dunkin Donuts, Starbucks

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In  the  past  couple  of  years,  Starbucks  may  have  primarily  focused  its   competitive woes  on  the  increased  expansion  of …

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Weymouth Needs More Coffee

16 Friday Oct 2009

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 06: Consumer Behavior, Chapter 10: Marketing Research, Chapter 13: Services: The Intangible Product, Chapter 16: Supply Chain Management

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doughnuts, Dunkin Donuts

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The busiest Dunkin’ Donuts in theUnited Statesis inWeymouth,Mass.Is this because the residents of the town are particularly fond of baked …

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Is Starbucks Getting too Promotional?

12 Thursday Feb 2009

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 11: Product Branding and Packaging Decisions, Chapter 14: Pricing Concepts for Establishing Value

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Dunkin Donuts, mccafe, mcdonalds, oatmeal, premium price, promotional, recession, Starbucks

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Starbucks is making changes to its strategy during the recession. Howard Schultz, the CEO, reunited with the company about a …

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Donuts & Coffee at Dunkin’ Donuts Expands through the U.S.

07 Monday May 2007

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 10: Marketing Research, Chapter 11: Product Branding and Packaging Decisions

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coffee, Dunkin Donuts, fashion, rebranding, repositioning, Starbucks, style

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Having made its mark in the Northeastern United States, Dunkin’ Donuts clearly is the place to buy coffee for many …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (72)
  • Chapter 02: Developing Marketing Strategies (127)
  • Chapter 03: Social and Mobile Marketing (141)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (132)
  • Chapter 05: Analyzing the Marketing Environment (204)
  • Chapter 06: Consumer Behavior (163)
  • Chapter 07: Business-to-Business Marketing (78)
  • Chapter 08: Global Marketing (107)
  • Chapter 09: Segmentation, Targeting and Positioning (135)
  • Chapter 10: Marketing Research (93)
  • Chapter 11: Product Branding and Packaging Decisions (193)
  • Chapter 12: Developing New Products (167)
  • Chapter 13: Services: The Intangible Product (136)
  • Chapter 14: Pricing Concepts for Establishing Value (89)
  • Chapter 15: Strategic Pricing Concepts (80)
  • Chapter 16: Supply Chain Management (97)
  • Chapter 17: Retailing and Multichannel Marketing (192)
  • Chapter 18: Integrated Marketing Communications (158)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (176)
  • Chapter 20: Personal Selling and Sales Management (53)
  • Uncategorized (2)

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