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Grewal Levy Marketing News

Tag Archives: economy

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Labor Strikes, Austerity, and the European Union: The Post-Crisis Economy

22 Tuesday Jan 2013

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 08: Global Marketing

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Austerity, economy, European Union, global marketing, marketing, Marketing Environment

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As history books tell us, labor unions came into being to counterbalance the overwhelming power of employers by organizing individual …

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Consumers Are Spending Less

17 Tuesday Jan 2012

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 06: Consumer Behavior, Chapter 11: Product Branding and Packaging Decisions, Chapter 14: Pricing Concepts for Establishing Value, Chapter 19: Advertising, Public Relations and Sales Promotions

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consumer spending, economy, paycheck cycle

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The economy is not the only thing that is fragile right now, so is the consumer. Economists say that consumers …

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Trading Down for Good

04 Friday Nov 2011

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 02: Developing Marketing Strategies, Chapter 06: Consumer Behavior, Chapter 09: Segmentation, Targeting and Positioning, Chapter 14: Pricing Concepts for Establishing Value, Chapter 15: Strategic Pricing Concepts

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CPG, economy, layaway, Private label, recession, trade down, Walmart

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In the heart of the recent recession, no one was surprised when consumers chose more lower priced alternatives, especially for …

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Thrifty: The Latest in Cool

06 Thursday Nov 2008

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior

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economy, recession

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Tightened credit markets, stock market crashes, and record-high unemployment levels—it’s enough to make consumers reevaluate their shopping behavior. Shopping and …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (72)
  • Chapter 02: Developing Marketing Strategies (127)
  • Chapter 03: Social and Mobile Marketing (141)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (132)
  • Chapter 05: Analyzing the Marketing Environment (204)
  • Chapter 06: Consumer Behavior (163)
  • Chapter 07: Business-to-Business Marketing (77)
  • Chapter 08: Global Marketing (107)
  • Chapter 09: Segmentation, Targeting and Positioning (135)
  • Chapter 10: Marketing Research (93)
  • Chapter 11: Product Branding and Packaging Decisions (193)
  • Chapter 12: Developing New Products (166)
  • Chapter 13: Services: The Intangible Product (136)
  • Chapter 14: Pricing Concepts for Establishing Value (89)
  • Chapter 15: Strategic Pricing Concepts (80)
  • Chapter 16: Supply Chain Management (97)
  • Chapter 17: Retailing and Multichannel Marketing (192)
  • Chapter 18: Integrated Marketing Communications (158)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (176)
  • Chapter 20: Personal Selling and Sales Management (53)
  • Uncategorized (2)

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