• Dhruv Grewal
  • Michael Levy
  • Podcast
  • Videos
  • Digital
  • Newsletters

Grewal Levy Marketing News

Grewal Levy Marketing News

Tag Archives: baby boomers

Gallery

Are Baby Boomers Too Old for TV? Some Networks Seem to Think So

07 Friday Nov 2014

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 09: Segmentation, Targeting and Positioning

≈ Leave a comment

Tags

A&E, baby boomers, consumer behavior, segmentation, targeting, television

This gallery contains 1 photo.

The western mystery show Longmire, aired on the A&E cable network, had a lot going for it. It was based …

Continue reading →

Gallery

New Insights into Millennials

19 Thursday Jun 2014

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 09: Segmentation, Targeting and Positioning, Chapter 17: Retailing and Multichannel Marketing

≈ Leave a comment

Tags

baby boomers, Marketing Strategy, Millenials, Retailing

This gallery contains 1 photo.

Just when retailers had figured out how to appeal to the huge target market of Baby Boomers, along came their …

Continue reading →

Gallery

The New Baby Boomers

16 Thursday Apr 2009

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 17: Retailing and Multichannel Marketing

≈ Leave a comment

Tags

baby boomers, income, spending power

This gallery contains 1 photo.

For the past few years, talk has centered on the enormous spending power of the Tweens, college students, and young …

Continue reading →

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Blog Stats

  • 255,378 views

Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (72)
  • Chapter 02: Developing Marketing Strategies (129)
  • Chapter 03: Social and Mobile Marketing (146)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (139)
  • Chapter 05: Analyzing the Marketing Environment (207)
  • Chapter 06: Consumer Behavior (166)
  • Chapter 07: Business-to-Business Marketing (81)
  • Chapter 08: Global Marketing (110)
  • Chapter 09: Segmentation, Targeting and Positioning (138)
  • Chapter 10: Marketing Research (96)
  • Chapter 11: Product Branding and Packaging Decisions (196)
  • Chapter 12: Developing New Products (175)
  • Chapter 13: Services: The Intangible Product (138)
  • Chapter 14: Pricing Concepts for Establishing Value (91)
  • Chapter 15: Strategic Pricing Concepts (85)
  • Chapter 16: Supply Chain Management (99)
  • Chapter 17: Retailing and Multichannel Marketing (194)
  • Chapter 18: Integrated Marketing Communications (158)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (180)
  • Chapter 20: Personal Selling and Sales Management (53)
  • Marketing Tidbits (12)
  • Uncategorized (3)

Tags

advertising Amazon apple B2B Marketing branding China coca cola consumer behavior data Developing New Products Disney ethics Facebook fashion food global global marketing Google + green health india Integrated Marketing Communication integrated marketing communications luxury Macy's marketing marketing enivronment Marketing Enviornment Marketing Environment Marketing Ethics Marketing Research marketing strategies Marketing Strategy Marketing Tidbit mcdonalds mobile mobile commerce Mobile Marketing netflix New Product Development Nike Overview of Marketing p&g Packaging Positioning pricing Pricing Concepts privacy Private label Product Branding Public Relations rebranding recession repositioning retailers Retailing sales management segmentation services Social and Mobile Marketing social media Starbucks Strategic Pricing strategy supply chain Supply Chain Management sustainability Target targeting technology TV twitter Walmart Whole Foods Youtube

Blog at WordPress.com.

 

Loading Comments...