Adidas’s Two-Pronged Approach: High-Tech Innovation and High-Fashion Yeezy

26 Tuesday Jan 2016

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions

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adidas, branding, Product Design, Yeezy

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For most of its history, adidas has relied on its innovative and technical capabilities. That is, its distinctive claim has …

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