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Tag Archives: Macy’s

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A Modern Macy’s in Many Channels

20 Tuesday Nov 2018

Posted by Grewal Levy Marketing in Chapter 17: Retailing and Multichannel Marketing

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Macy's, Market @ Macy's, shopping mall, small business

Macy’s might represent the quintessential brick-and-mortar department store in many ways, but it is determined not to allow that image …

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Macy’s Pursuit of Those Challenging Millennials

12 Friday Feb 2016

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment

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Macy's, Marketing Enviornment, Millennials

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Faced with some surprising sales declines and threats to its status as the leading department store brand, Macy’s has determined …

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The Retail Hot Potato: The Different Approaches of Macy’s and JCPenney to Martha Stewart Living

11 Friday Oct 2013

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 11: Product Branding and Packaging Decisions, Chapter 17: Retailing and Multichannel Marketing

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branding, JCpenney, Macy's, Martha Stewart Living, Retailing

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The latest developments in the love triangle (or perhaps more accurately, profit triangle) among Martha Stewart’s self-named brand and its …

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Gallery

Customers Love Their Coupons

10 Thursday May 2012

Posted by Grewal Levy Marketing in Chapter 15: Strategic Pricing Concepts, Chapter 19: Advertising, Public Relations and Sales Promotions

≈ 1 Comment

Tags

coupons, everyday low price strategy, high low pricing strategy, Macy's

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A widespread assumption is that customers, interested in convenience, do not want to haggle over the price. That’s why so …

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Macy’s Makes Social Media Its Home for Forward Thinking

01 Tuesday May 2012

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 17: Retailing and Multichannel Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions

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Facebook strategy, Macy's, Pinterest strategy, QR code, social media

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When Facebook first introduced its new Page format, many users balked, complaining about having to reformat all their posts. But …

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Item-level RFID at Macys

04 Wednesday Jan 2012

Posted by Grewal Levy Marketing in Chapter 07: Business-to-Business Marketing, Chapter 10: Marketing Research, Chapter 16: Supply Chain Management, Chapter 17: Retailing and Multichannel Marketing

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inventory, item level rfid, Macy's, replenishment, RFID

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Every retailer wants to have the right product in the right place at the right time. That goal requires counting …

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Luxury Retailers Love Digital

09 Sunday Oct 2011

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 06: Consumer Behavior, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications

≈ 2 Comments

Tags

department store, digital strategy, ipad, luxury, Macy's, mobile commerce, saks fifth ave, social media, tablet

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Department stores, long seen as retail dinosaurs, scored a big win in innovation according to Luxury Lab, a think tank …

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Personalization: My My—My Macy’s

14 Monday Feb 2011

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 09: Segmentation, Targeting and Positioning, Chapter 11: Product Branding and Packaging Decisions, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions, Chapter 20: Personal Selling and Sales Management

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Tags

localization, Macy's, My Macys, personalization, retailers, targeting

In the movie classic Miracle on 34th Street, perhaps the biggest surprise was when Kris Kringle put Macy’s customers’ needs …

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My Macy’s Goes Nationwide

30 Thursday Jul 2009

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 09: Segmentation, Targeting and Positioning, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing

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Tags

localization, Macy's, may co, merger, My Macys, mymacys

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 In 2005, Macy’s acquired the May Co. department stores and transformed its many different brands into one Macy’s nationwide. The …

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Localized Pricing

06 Monday Jul 2009

Posted by Grewal Levy Marketing in Chapter 15: Strategic Pricing Concepts, Chapter 16: Supply Chain Management, Chapter 17: Retailing and Multichannel Marketing

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Tags

local pricing, localization, Macy's, mymacys

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It’s a sign of the times: retailers closing stores and drastically marking down merchandise to survive the economic downturn. But …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (74)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (153)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (147)
  • Chapter 05: Analyzing the Marketing Environment (216)
  • Chapter 06: Consumer Behavior (173)
  • Chapter 07: Business-to-Business Marketing (83)
  • Chapter 08: Global Marketing (114)
  • Chapter 09: Segmentation, Targeting and Positioning (146)
  • Chapter 10: Marketing Research (97)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (143)
  • Chapter 14: Pricing Concepts for Establishing Value (94)
  • Chapter 15: Strategic Pricing Concepts (91)
  • Chapter 16: Supply Chain Management (107)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (161)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (187)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (3)

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