Macy’s might represent the quintessential brick-and-mortar department store in many ways, but it is determined not to allow that image …
A Modern Macy’s in Many Channels
20 Tuesday Nov 2018
Tag Archives: Macy’s
Macy’s Pursuit of Those Challenging Millennials
12 Friday Feb 2016
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Faced with some surprising sales declines and threats to its status as the leading department store brand, Macy’s has determined …
The Retail Hot Potato: The Different Approaches of Macy’s and JCPenney to Martha Stewart Living
11 Friday Oct 2013
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The latest developments in the love triangle (or perhaps more accurately, profit triangle) among Martha Stewart’s self-named brand and its …
Customers Love Their Coupons
10 Thursday May 2012
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A widespread assumption is that customers, interested in convenience, do not want to haggle over the price. That’s why so …
Macy’s Makes Social Media Its Home for Forward Thinking
01 Tuesday May 2012
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When Facebook first introduced its new Page format, many users balked, complaining about having to reformat all their posts. But …
Item-level RFID at Macys
04 Wednesday Jan 2012
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Every retailer wants to have the right product in the right place at the right time. That goal requires counting …
Luxury Retailers Love Digital
09 Sunday Oct 2011
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department store, digital strategy, ipad, luxury, Macy's, mobile commerce, saks fifth ave, social media, tablet
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Department stores, long seen as retail dinosaurs, scored a big win in innovation according to Luxury Lab, a think tank …
Personalization: My My—My Macy’s
14 Monday Feb 2011
Posted in Chapter 02: Developing Marketing Strategies, Chapter 09: Segmentation, Targeting and Positioning, Chapter 11: Product Branding and Packaging Decisions, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions, Chapter 20: Personal Selling and Sales Management
In the movie classic Miracle on 34th Street, perhaps the biggest surprise was when Kris Kringle put Macy’s customers’ needs …
My Macy’s Goes Nationwide
30 Thursday Jul 2009
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In 2005, Macy’s acquired the May Co. department stores and transformed its many different brands into one Macy’s nationwide. The …
Localized Pricing
06 Monday Jul 2009
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It’s a sign of the times: retailers closing stores and drastically marking down merchandise to survive the economic downturn. But …
