18 Monday Mar 2019
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In one of the recent iterations of its long-running advertising campaign, in which real customers encounter new information about its …
31 Friday Mar 2017
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Chevrolet first introduced its “Real People, Not Actors” advertising campaign several years ago. The spots feature a polite moderator, sheparding …
23 Wednesday Jul 2014
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Art Collection, Big 3 Car Companies, Chevrolet, Detroit, Ford, GM
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During the height of the recent economic recession, the U.S. automotive industry was mired in debt and lost sales, prompting …
11 Monday Feb 2013
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branding, Chevrolet, consumer behavior, Corvette, General Motors, marketing, Product Design, segmentation
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For many consumers, Corvette is a brand unto itself, with little relation to its parent company Chevrolet or umbrella General …
Grewal Levy Marketing News 