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Tag Archives: clorox

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Taking the Temperature of Consumers and the Consumer Market: Clorox and Smart Thermometers

27 Tuesday Nov 2018

Posted by Grewal Levy Marketing in Chapter 09: Segmentation, Targeting and Positioning

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clorox, healthy, Kinsa, technology, Thermometers

An innovative new thermometer links with an app, allowing consumers to track their temperature data easily over time. Such an …

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When Misfortune Favors Sales: A Rotten Flu Seasons Means a Rosy Sales Outlook for Clorox

06 Wednesday Feb 2013

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 10: Marketing Research

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clorox, Flu, marketing, Marketing Environment, Marketing Research

The 2012–2013 flu season was a rough one, as health care providers—and anyone who missed their chance at a flu …

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Finding “Clean” and “Green” Customers: Clorox Green Works

13 Sunday May 2012

Posted by Grewal Levy Marketing in Chapter 09: Segmentation, Targeting and Positioning, Chapter 19: Advertising, Public Relations and Sales Promotions, Chapter 20: Personal Selling and Sales Management

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Tags

clorox, clorox green works, facebook marketing, Marketing Strategy

This gallery contains 1 photo.

Clorox was frustrated. It had been advertising and communicating about its new line of Green Works products through Facebook, but …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (76)
  • Chapter 02: Developing Marketing Strategies (135)
  • Chapter 03: Social and Mobile Marketing (157)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (155)
  • Chapter 05: Analyzing the Marketing Environment (220)
  • Chapter 06: Consumer Behavior (178)
  • Chapter 07: Business-to-Business Marketing (84)
  • Chapter 08: Global Marketing (116)
  • Chapter 09: Segmentation, Targeting and Positioning (147)
  • Chapter 10: Marketing Research (98)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (144)
  • Chapter 14: Pricing Concepts for Establishing Value (97)
  • Chapter 15: Strategic Pricing Concepts (92)
  • Chapter 16: Supply Chain Management (110)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (162)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (189)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (15)

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