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Tag Archives: jewelry

Gallery

Jewelers Are Turning Electronic Waste Into Wearable Treasure

15 Thursday Sep 2022

Posted by grewallevymarketingnews in Chapter 06: Consumer Behavior

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consumer behavior, jewelry

If you’re like most middle-class, Western consumers, you have a couple of old iPhones sitting around in a drawer. A …

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Jewels Fit for Royalty … and for Nerds: Technology Advances in the Luxury Jewelry Market

24 Monday May 2021

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment, Chapter 12: Developing New Products

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3D Printing, Developing New Products, jewelry, Marketing Environment

What makes luxury jewelry luxurious? Is it the scarcity of the gems, the handcrafted creative design, or the purity of …

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Zales Asks for Unusual Vendor Terms

10 Wednesday Feb 2010

Posted by Grewal Levy Marketing in Chapter 07: Business-to-Business Marketing, Chapter 16: Supply Chain Management, Chapter 17: Retailing and Multichannel Marketing

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finance, jewelry, recession, zales

This gallery contains 1 photo.

Zales Corporation is one of the largest jewelry and diamond companies in the world. It is also struggling to survive. …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (76)
  • Chapter 02: Developing Marketing Strategies (135)
  • Chapter 03: Social and Mobile Marketing (157)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (155)
  • Chapter 05: Analyzing the Marketing Environment (220)
  • Chapter 06: Consumer Behavior (178)
  • Chapter 07: Business-to-Business Marketing (84)
  • Chapter 08: Global Marketing (116)
  • Chapter 09: Segmentation, Targeting and Positioning (147)
  • Chapter 10: Marketing Research (98)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (144)
  • Chapter 14: Pricing Concepts for Establishing Value (97)
  • Chapter 15: Strategic Pricing Concepts (92)
  • Chapter 16: Supply Chain Management (110)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (162)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (189)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (15)

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