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In the 1990s and early 2000s, eBay led the e-commerce pack. With its communities of buyers and sellers, engaging in …
28 Thursday May 2009
Posted Chapter 02: Developing Marketing Strategies, Chapter 07: Business-to-Business Marketing, Chapter 13: Services: The Intangible Product, Chapter 14: Pricing Concepts for Establishing Value, Chapter 15: Strategic Pricing Concepts, Chapter 17: Retailing and Multichannel Marketing, Chapter 20: Personal Selling and Sales Managementin