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Grewal Levy Marketing News

Tag Archives: Services Marketing

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Pets Make People’s Lives Better, and Walmart Is Ready to Make Pets’ Lives Better for Them

05 Friday Feb 2021

Posted by grewallevymarketingnews in Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing

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Pets, Retailing, Services Marketing, Walmart

In addition to dry and canned food, a leash, and some toys, pet owners can now meet more of their …

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Delivery Apps Might Be Saving the Restaurant Industry. But Are They Killing Individual Restaurants?

03 Wednesday Feb 2021

Posted by grewallevymarketingnews in Chapter 07: Business-to-Business Marketing, Chapter 13: Services: The Intangible Product

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B2B Marketing, Delivery Apps, restaurant, Services Marketing

When the coronavirus hit and restaurants were forced to shut down or severely restrict their seating, the prospect of earning …

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High-Tech, High-Speed Betting: How Regulatory and Technology Changes Might Change the Sports Wagering Market

20 Monday Jan 2020

Posted by grewallevymarketingnews in Chapter 13: Services: The Intangible Product

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gambling, online gambling, online sports betting, Services Marketing, sports gambling

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When the U.S. Supreme Court ruled that wagering on sports was allowed, such that each individual state could implement its …

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Symbiosis in Your Stay: How Hotels Leverage Their Proximity to Universities

08 Tuesday Jul 2014

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 06: Consumer Behavior, Chapter 18: Integrated Marketing Communications

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Hotels, Services Marketing, Universities

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Orientation. Move-in day. Parents’ day. Moving-out day. Commencement. Reunion. Over the spans of time that students and their families interact …

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Is It Time to Write an Obituary for Best Buy?

25 Thursday Oct 2012

Posted by Grewal Levy Marketing in Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing

≈ 1 Comment

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best buy, marketing, Retailing, Services Marketing

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The future of the consumer electronics retailer Best Buy appears uncertain, and according to several observers, the chain is pretty …

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The Neighborhood Just Got a Little Louder: Club Applebee’s Late Night Appeal

16 Sunday Sep 2012

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions, Chapter 13: Services: The Intangible Product

≈ 2 Comments

Tags

applebees, Services Marketing

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The latest, biggest, new idea for the Applebee’s chain of restaurants did not come from its marketing research or R&D …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (72)
  • Chapter 02: Developing Marketing Strategies (127)
  • Chapter 03: Social and Mobile Marketing (142)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (133)
  • Chapter 05: Analyzing the Marketing Environment (204)
  • Chapter 06: Consumer Behavior (164)
  • Chapter 07: Business-to-Business Marketing (80)
  • Chapter 08: Global Marketing (107)
  • Chapter 09: Segmentation, Targeting and Positioning (135)
  • Chapter 10: Marketing Research (93)
  • Chapter 11: Product Branding and Packaging Decisions (194)
  • Chapter 12: Developing New Products (171)
  • Chapter 13: Services: The Intangible Product (138)
  • Chapter 14: Pricing Concepts for Establishing Value (89)
  • Chapter 15: Strategic Pricing Concepts (81)
  • Chapter 16: Supply Chain Management (97)
  • Chapter 17: Retailing and Multichannel Marketing (193)
  • Chapter 18: Integrated Marketing Communications (158)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (177)
  • Chapter 20: Personal Selling and Sales Management (53)
  • Uncategorized (2)

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