• Dhruv Grewal
  • Michael Levy
  • Podcast
  • Videos
  • Digital
  • Newsletters

Grewal Levy Marketing News

Grewal Levy Marketing News

Tag Archives: Product Branding

Gallery

Sustainable, Beautiful, and Essential: The Launch of a New Beauty Brand

01 Monday Feb 2021

Posted by grewallevymarketingnews in Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products

≈ Leave a comment

Tags

Beauty Products, Developing New Products, Essenci, Package Decisions, Product Branding

Considering their work experience in the perfume industry and educational backgrounds in sustainable development, the married couple that recently founded …

Continue reading →

Gallery

Hip Hop Fast Food: A Novel Collaboration Between Travis Scott and McDonald’s

12 Monday Oct 2020

Posted by grewallevymarketingnews in Chapter 11: Product Branding and Packaging Decisions

≈ Leave a comment

Tags

Co-Branding, mcdonalds, Product Branding, Travis Scott

This gallery contains 1 photo.

Posters in McDonald’s windows, featuring phrases like “It’s Lit!” and “Straight Up!” along with suggestions that consumers approach the counter …

Continue reading →

Gallery

A Zombie Story for Brands: Coca-Cola’s Product Line Cuts

24 Monday Aug 2020

Posted by grewallevymarketingnews in Chapter 11: Product Branding and Packaging Decisions

≈ Leave a comment

Tags

coca cola, Product Branding

This gallery contains 1 photo.

Using its own classification system, Coca-Cola refers to its brands with simple labels to describe how they are performing. The …

Continue reading →

Gallery

The Vegemite Special Edition: A Serious Line Extension or a Marketing Tactic to Spark Conversation?

22 Wednesday Nov 2017

Posted by grewallevymarketingnews in Chapter 11: Product Branding and Packaging Decisions

≈ Leave a comment

Tags

Product Branding, Vegemite

This gallery contains 1 photo.

For Australian consumers, Vegemite has a clear, unassailable reputation: The yeast-based spread is simple, basic, and familiar from childhood. There …

Continue reading →

Gallery

Flipping the Approach: How Pepsi Is Using Packaging to Drive Advertising, Instead of the Other Way Around

22 Thursday Sep 2016

Posted by grewallevymarketingnews in Chapter 11: Product Branding and Packaging Decisions

≈ Leave a comment

Tags

Package Decisions, pepsi, Product Branding

This gallery contains 1 photo.

In India, the battle for shares of the growing cola market is intense. But the target market of Indian consumers …

Continue reading →

Gallery

What’s That Scent You’re Wearing? Chanel? Oh No, It’s a Bentley

25 Wednesday Mar 2015

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions, Chapter 14: Pricing Concepts for Establishing Value

≈ Leave a comment

Tags

car brands, luxury brands, Product Branding, Strategic Pricing

This gallery contains 1 photo.

Luxury carmakers are everywhere, though not always in the places you might expect. Well-known names such as Bentley, Lamborghini, Ferrari, …

Continue reading →

Gallery

A Bagel, Some Lox, and … Bacon Schmear? Philadelphia’s Creative New Cream Cheese Flavors

17 Monday Nov 2014

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 11: Product Branding and Packaging Decisions

≈ Leave a comment

Tags

cream cheese, Kraft, marketing enivronment, Philadelphia, Product Branding

This gallery contains 1 photo.

Once, there was just plain cream cheese that came in blocks. Then came along plastic tubs, lower fat varieties, and …

Continue reading →

Gallery

What Do the Big A and F Mean Now? Changing Fashion Trends and the Impacts for Abercrombie & Fitch’s Famous Logos

10 Monday Nov 2014

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions, Chapter 17: Retailing and Multichannel Marketing

≈ Leave a comment

Tags

Abercrombie & Fitch, Product Branding, Retailing

This gallery contains 1 photo.

The prominent, obvious, distinctive logos that once represented the height of fashion are now signals that the wearer—and the brand …

Continue reading →

Gallery

Potential Restaurant Innovations, as Revealed by Trademark Applications

04 Tuesday Nov 2014

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products

≈ Leave a comment

Tags

applebees, Developing New Products, mcdonalds, Product Branding

This gallery contains 1 photo.

Observers with the time and inclination to comb through trademark or patent filings can uncover some interesting indications of where …

Continue reading →

Gallery

Tough Product Line Choices in Procter & Gamble’s Latest Divestment Moves

03 Friday Oct 2014

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 11: Product Branding and Packaging Decisions

≈ Leave a comment

Tags

Marketing Strategy, p&g, Product Branding, product line

This gallery contains 1 photo.

                  The chief executive of Procter & Gamble (P&G) A.G. Lafley has …

Continue reading →

← Older posts

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Blog Stats

  • 241,704 views

Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (72)
  • Chapter 02: Developing Marketing Strategies (127)
  • Chapter 03: Social and Mobile Marketing (142)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (133)
  • Chapter 05: Analyzing the Marketing Environment (204)
  • Chapter 06: Consumer Behavior (164)
  • Chapter 07: Business-to-Business Marketing (80)
  • Chapter 08: Global Marketing (107)
  • Chapter 09: Segmentation, Targeting and Positioning (135)
  • Chapter 10: Marketing Research (93)
  • Chapter 11: Product Branding and Packaging Decisions (194)
  • Chapter 12: Developing New Products (171)
  • Chapter 13: Services: The Intangible Product (138)
  • Chapter 14: Pricing Concepts for Establishing Value (89)
  • Chapter 15: Strategic Pricing Concepts (81)
  • Chapter 16: Supply Chain Management (97)
  • Chapter 17: Retailing and Multichannel Marketing (193)
  • Chapter 18: Integrated Marketing Communications (158)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (177)
  • Chapter 20: Personal Selling and Sales Management (53)
  • Uncategorized (2)

Tags

advertising Amazon apple B2B Marketing branding China coca cola consumer behavior customer service data Developing New Products Disney ethics Facebook fashion food global global marketing Google + green health india Integrated Marketing Communication integrated marketing communications luxury Macy's marketing marketing enivronment Marketing Enviornment Marketing Environment Marketing Ethics Marketing Research marketing strategies Marketing Strategy mcdonalds mobile mobile commerce Mobile Marketing netflix New Product Development Nike Omnichannel Marketing Overview of Marketing p&g Packaging pepsi Positioning pricing Private label Product Branding Public Relations rebranding recession repositioning retailers Retailing sales management segmentation services Social and Mobile Marketing social media Starbucks Strategic Pricing strategy supply chain Supply Chain Management sustainability Target targeting technology TV twitter Walmart Whole Foods Youtube

Create a free website or blog at WordPress.com.

Cancel

 
Loading Comments...
Comment
    ×
    Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
    To find out more, including how to control cookies, see here: Cookie Policy