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Using its own classification system, Coca-Cola refers to its brands with simple labels to describe how they are performing. The …
A Zombie Story for Brands: Coca-Cola’s Product Line Cuts
24 Monday Aug 2020
Tag Archives: Product Branding
The Vegemite Special Edition: A Serious Line Extension or a Marketing Tactic to Spark Conversation?
22 Wednesday Nov 2017
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For Australian consumers, Vegemite has a clear, unassailable reputation: The yeast-based spread is simple, basic, and familiar from childhood. There …
Flipping the Approach: How Pepsi Is Using Packaging to Drive Advertising, Instead of the Other Way Around
22 Thursday Sep 2016
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In India, the battle for shares of the growing cola market is intense. But the target market of Indian consumers …
What’s That Scent You’re Wearing? Chanel? Oh No, It’s a Bentley
25 Wednesday Mar 2015
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Luxury carmakers are everywhere, though not always in the places you might expect. Well-known names such as Bentley, Lamborghini, Ferrari, …
A Bagel, Some Lox, and … Bacon Schmear? Philadelphia’s Creative New Cream Cheese Flavors
17 Monday Nov 2014
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Once, there was just plain cream cheese that came in blocks. Then came along plastic tubs, lower fat varieties, and …
What Do the Big A and F Mean Now? Changing Fashion Trends and the Impacts for Abercrombie & Fitch’s Famous Logos
10 Monday Nov 2014
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The prominent, obvious, distinctive logos that once represented the height of fashion are now signals that the wearer—and the brand …
Potential Restaurant Innovations, as Revealed by Trademark Applications
04 Tuesday Nov 2014
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Observers with the time and inclination to comb through trademark or patent filings can uncover some interesting indications of where …
Tough Product Line Choices in Procter & Gamble’s Latest Divestment Moves
03 Friday Oct 2014
An Entryway to Luxury: The Latest Entry-Level Models from High-End Car Brands
01 Wednesday Oct 2014
For luxury carmakers, the lowest end models in their product lines often represent only a small portion of their sales. …
Underwear for Regular Guys, Modeled by Sort-of Regular Guys
13 Friday Sep 2013
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Before he was a well-known, popular actor—even before his short-lived rap career really took off—Mark Wahlberg gained a name for …
