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A wide range of brands have recently unveiled new looks, from condiments, to beers, to cookies, to retailers. The logic …
Refreshing the Brand Needs a Better Reason than Just COVID-19 Boredom
20 Tuesday Apr 2021
Tag Archives: Product Branding
Challenging the Norm: Unilever’s Pledges to Do Better
14 Wednesday Apr 2021
As a global, massive consumer products goods conglomerate, Unilever exerts tremendous influence. Its products, advertising, packaging, and marketing are available …
Sustainable, Beautiful, and Essential: The Launch of a New Beauty Brand
01 Monday Feb 2021
Considering their work experience in the perfume industry and educational backgrounds in sustainable development, the married couple that recently founded …
Hip Hop Fast Food: A Novel Collaboration Between Travis Scott and McDonald’s
12 Monday Oct 2020
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Posters in McDonald’s windows, featuring phrases like “It’s Lit!” and “Straight Up!” along with suggestions that consumers approach the counter …
A Zombie Story for Brands: Coca-Cola’s Product Line Cuts
24 Monday Aug 2020
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Using its own classification system, Coca-Cola refers to its brands with simple labels to describe how they are performing. The …
The Vegemite Special Edition: A Serious Line Extension or a Marketing Tactic to Spark Conversation?
22 Wednesday Nov 2017
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For Australian consumers, Vegemite has a clear, unassailable reputation: The yeast-based spread is simple, basic, and familiar from childhood. There …
Flipping the Approach: How Pepsi Is Using Packaging to Drive Advertising, Instead of the Other Way Around
22 Thursday Sep 2016
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In India, the battle for shares of the growing cola market is intense. But the target market of Indian consumers …
What’s That Scent You’re Wearing? Chanel? Oh No, It’s a Bentley
25 Wednesday Mar 2015
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Luxury carmakers are everywhere, though not always in the places you might expect. Well-known names such as Bentley, Lamborghini, Ferrari, …
A Bagel, Some Lox, and … Bacon Schmear? Philadelphia’s Creative New Cream Cheese Flavors
17 Monday Nov 2014
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Once, there was just plain cream cheese that came in blocks. Then came along plastic tubs, lower fat varieties, and …
What Do the Big A and F Mean Now? Changing Fashion Trends and the Impacts for Abercrombie & Fitch’s Famous Logos
10 Monday Nov 2014
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The prominent, obvious, distinctive logos that once represented the height of fashion are now signals that the wearer—and the brand …
