12 Monday Oct 2020
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Posters in McDonald’s windows, featuring phrases like “It’s Lit!” and “Straight Up!” along with suggestions that consumers approach the counter …
24 Monday Aug 2020
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Using its own classification system, Coca-Cola refers to its brands with simple labels to describe how they are performing. The …
22 Wednesday Nov 2017
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For Australian consumers, Vegemite has a clear, unassailable reputation: The yeast-based spread is simple, basic, and familiar from childhood. There …
22 Thursday Sep 2016
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In India, the battle for shares of the growing cola market is intense. But the target market of Indian consumers …
25 Wednesday Mar 2015
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Luxury carmakers are everywhere, though not always in the places you might expect. Well-known names such as Bentley, Lamborghini, Ferrari, …
17 Monday Nov 2014
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Once, there was just plain cream cheese that came in blocks. Then came along plastic tubs, lower fat varieties, and …
10 Monday Nov 2014
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The prominent, obvious, distinctive logos that once represented the height of fashion are now signals that the wearer—and the brand …
04 Tuesday Nov 2014
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Observers with the time and inclination to comb through trademark or patent filings can uncover some interesting indications of where …
03 Friday Oct 2014
01 Wednesday Oct 2014
For luxury carmakers, the lowest end models in their product lines often represent only a small portion of their sales. …
