Is this the End of Cookies? Maybe—Unless Marketers Can Find a Way to Make Them Tastier to Consumers

16 Monday Sep 2013

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 06: Consumer Behavior

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consumer behavior, cookies, internet advertising, Marketing Ethics, social media, web advertising

Every time a consumer surfs the web and clicks on a site, online marketers can place “cookies” on that user’s …

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