Succession at Costco

01 Wednesday Feb 2012

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions, Chapter 14: Pricing Concepts for Establishing Value, Chapter 15: Strategic Pricing Concepts, Chapter 17: Retailing and Multichannel Marketing

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Costco, Jim Sinegal, retail mix, succession, warehouse club

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Jim Sinegal, Costco’s 76 year old CEO, announced that he is retiring in January and will be replaced with Costco …

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Target, the Warehouse Club?

13 Wednesday Jan 2010

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior, Chapter 17: Retailing and Multichannel Marketing

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bulk, Target, volume, warehouse club

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In the low-priced retail market, Target has differentiated itself by offering trendy, fashionable merchandise. From attractive home décor to kitchen …

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