• Dhruv Grewal
  • Michael Levy
  • Podcast
  • Videos
  • Digital
  • Newsletters

Grewal Levy Marketing News

Grewal Levy Marketing News

Tag Archives: olympics

Gallery

A Speed Skating Shutout Becomes an Opportunity for Public Relations Gold: How Under Armour Turned a Potential Embarrassment into a Contract Extension

12 Monday May 2014

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions

≈ Leave a comment

Tags

olympics, Sochi, Speed Skating, Under Armour

The U.S. Olympic speed skating team arrived in Sochi with the promise of years of technology innovations literally on their …

Continue reading →

Gallery

BMW’s Olympic Sponsorship: Moving Beyond the Backstage and Onto the Course

11 Tuesday Feb 2014

Posted by Grewal Levy Marketing in Chapter 12: Developing New Products, Chapter 19: Advertising, Public Relations and Sales Promotions

≈ Leave a comment

Tags

2014, BMW, olympics, Sochi

This gallery contains 1 photo.

For many sponsors of the Olympics or the teams competing in them, the deal is pretty straightforward: The company provides …

Continue reading →

Gallery

BMW’s Mini Olympic Rule Bending

14 Friday Sep 2012

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

≈ 3 Comments

Tags

BMW, ethics, london, marketing, olympics

This gallery contains 1 photo.

The Olympic Games maintains stringent standards, not just about which athletes are qualified to compete, but also with regard to …

Continue reading →

Gallery

Crowd Cheering: Visa’s Social Olympic Campaign

21 Tuesday Aug 2012

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 05: Analyzing the Marketing Environment, Chapter 18: Integrated Marketing Communications

≈ 5 Comments

Tags

Facebook, integrated marketing communications, marketing, olympics, social media, Visa

This gallery contains 2 photos.

What do Visa, the Olympics, and Facebook all have in common? The answer is “Cheer”—Visa’s new social media campaign, which …

Continue reading →

Gallery

An Olympic Polo Branding Strategy

11 Saturday Jul 2009

Posted by Grewal Levy Marketing in Chapter 08: Global Marketing, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions

≈ 1 Comment

Tags

branding, exclusive, olympics, sponsored apparel

This gallery contains 1 photo.

Polo Ralph Lauren has long enjoyed a prestigious brand image, and its most recent branding strategy continues that effect through …

Continue reading →

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Blog Stats

  • 273,334 views

Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (73)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (153)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (145)
  • Chapter 05: Analyzing the Marketing Environment (213)
  • Chapter 06: Consumer Behavior (172)
  • Chapter 07: Business-to-Business Marketing (83)
  • Chapter 08: Global Marketing (114)
  • Chapter 09: Segmentation, Targeting and Positioning (142)
  • Chapter 10: Marketing Research (97)
  • Chapter 11: Product Branding and Packaging Decisions (200)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (140)
  • Chapter 14: Pricing Concepts for Establishing Value (93)
  • Chapter 15: Strategic Pricing Concepts (88)
  • Chapter 16: Supply Chain Management (106)
  • Chapter 17: Retailing and Multichannel Marketing (199)
  • Chapter 18: Integrated Marketing Communications (160)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (186)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (28)
  • Uncategorized (3)

Tags

advertising Amazon apple B2B Marketing branding China coca cola Conscious Marketing consumer behavior COVID-19 data Developing New Products Disney ethics Facebook fashion food global global marketing Google + green health india Integrated Marketing Communication integrated marketing communications luxury Macy's marketing marketing enivronment Marketing Enviornment Marketing Environment Marketing Ethics Marketing Research marketing strategies Marketing Strategy Marketing Tidbit mcdonalds mobile mobile commerce Mobile Marketing netflix New Product Development Nike Overview of Marketing p&g Packaging Positioning pricing Pricing Concepts Private label Product Branding Public Relations rebranding repositioning retailers Retailing sales management segmentation services Social and Mobile Marketing social media Starbucks Strategic Pricing strategy supply chain Supply Chain Management sustainability Target targeting technology television twitter Walmart Whole Foods Youtube

Blog at WordPress.com.

  • Follow Following
    • Grewal Levy Marketing News
    • Join 446 other followers
    • Already have a WordPress.com account? Log in now.
    • Grewal Levy Marketing News
    • Customize
    • Follow Following
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar
 

Loading Comments...