Tag Archives: olympics

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A Speed Skating Shutout Becomes an Opportunity for Public Relations Gold: How Under Armour Turned a Potential Embarrassment into a Contract Extension

12 Monday May 2014

Posted by in Chapter 01: Overview of Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions

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The U.S. Olympic speed skating team arrived in Sochi with the promise of years of technology innovations literally on their …

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Crowd Cheering: Visa’s Social Olympic Campaign

21 Tuesday Aug 2012

Posted by in Chapter 03: Social and Mobile Marketing, Chapter 05: Analyzing the Marketing Environment, Chapter 18: Integrated Marketing Communications

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What do Visa, the Olympics, and Facebook all have in common? The answer is “Cheer”—Visa’s new social media campaign, which …

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An Olympic Polo Branding Strategy

11 Saturday Jul 2009

Posted by in Chapter 08: Global Marketing, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions

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Polo Ralph Lauren has long enjoyed a prestigious brand image, and its most recent branding strategy continues that effect through …

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