A Speed Skating Shutout Becomes an Opportunity for Public Relations Gold: How Under Armour Turned a Potential Embarrassment into a Contract Extension

12 Monday May 2014

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olympics, Sochi, Speed Skating, Under Armour

The U.S. Olympic speed skating team arrived in Sochi with the promise of years of technology innovations literally on their …

BMW’s Olympic Sponsorship: Moving Beyond the Backstage and Onto the Course

11 Tuesday Feb 2014

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2014, BMW, olympics, Sochi

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For many sponsors of the Olympics or the teams competing in them, the deal is pretty straightforward: The company provides …

21 Tuesday Aug 2012

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What do Visa, the Olympics, and Facebook all have in common? The answer is “Cheer”—Visa’s new social media campaign, which …

11 Saturday Jul 2009

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branding, exclusive, olympics, sponsored apparel

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Polo Ralph Lauren has long enjoyed a prestigious brand image, and its most recent branding strategy continues that effect through …