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Grewal Levy Marketing News

Tag Archives: OpenTable

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What Would You Pay to Be Able to Buy? The Expanding Uses of Surge Pricing

16 Monday Nov 2015

Posted by Grewal Levy Marketing in Chapter 15: Strategic Pricing Concepts

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OpenTable, Strategic Pricing, Surge Pricing, Uber

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When demand increases, sellers need to increase either the supply they put on the market or their prices, to balance …

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Finding, Reserving, Ordering, Paying for, and Reviewing Your Fine Dining, All on Your Phone

27 Monday Jan 2014

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 13: Services: The Intangible Product

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Tags

Diner Connection, GrubHub, Mobile Technology, NoWait, OpenTable, Smartphones, UrbanSpon, Yelp

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Is the starving artist, making ends meet by waiting tables, soon to be a thing of the past? The expanding …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (72)
  • Chapter 02: Developing Marketing Strategies (129)
  • Chapter 03: Social and Mobile Marketing (146)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (139)
  • Chapter 05: Analyzing the Marketing Environment (207)
  • Chapter 06: Consumer Behavior (166)
  • Chapter 07: Business-to-Business Marketing (81)
  • Chapter 08: Global Marketing (110)
  • Chapter 09: Segmentation, Targeting and Positioning (138)
  • Chapter 10: Marketing Research (96)
  • Chapter 11: Product Branding and Packaging Decisions (196)
  • Chapter 12: Developing New Products (175)
  • Chapter 13: Services: The Intangible Product (138)
  • Chapter 14: Pricing Concepts for Establishing Value (91)
  • Chapter 15: Strategic Pricing Concepts (85)
  • Chapter 16: Supply Chain Management (99)
  • Chapter 17: Retailing and Multichannel Marketing (194)
  • Chapter 18: Integrated Marketing Communications (158)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (180)
  • Chapter 20: Personal Selling and Sales Management (53)
  • Marketing Tidbits (12)
  • Uncategorized (3)

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