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Procter & Gamble sure sounded confident in the face of a tough economy for a while there. Back in January …
Procter & Gamble Learns that Its Business Isn’t Quite as Inflation-Proof as It Thought
10 Monday Oct 2022
Category Archives: Chapter 14: Pricing Concepts for Establishing Value
Adding to Global Oil Price Pressures, But Maybe Not in the Way You Think: The Worldwide Implications of Indonesia’s Palm Oil Export Ban
04 Wednesday May 2022
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Affordable cooking oil (e.g., sunflower, soy, canola, palm) is really beneficial for consumers in countries that love fried foods (e.g., …
How Will Retailers Pass Inflation-Related Price Increases Along to Customers? Let Us Count the Ways
27 Wednesday Apr 2022
Price hikes might not raise any eyebrows—or tighten any belts, really—when the economy is healthy, or when stimulus checks are …
No Snow? S’no Problem. Tourists Are Heading to Ski Towns in the Summer
19 Thursday Aug 2021
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Forget the beach. This summer, tourists are heading to ski towns. A mix of pent-up post-pandemic demand, good marketing, a …
The Wealth Gap, Illustrated by Purchasing and Pricing Trends During the Pandemic
14 Friday May 2021
Even with all the resources in the world, there were some things that wealthy people could not access during the …
A Foot Soldier in the Ongoing Chicken Wars
01 Tuesday Sep 2020
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There was a time, in late 2019, when the phrase “chicken wars” was being used widely, and it had nothing …
A Flex on the Wrist: Rap Brags that Might Promote Luxury Watch Brands
04 Monday Feb 2019
The number of musicians singing about the timepieces they sport on their wrists continues to grow, especially in the rap …
“Opulence in Value”: The Taco Bell Campaign to Establish Both Its Appeal and Its Low Price
28 Wednesday Feb 2018
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For Taco Bell, value does not mean cheap; rather, value is essential to its very identity and promise to customers. …
The Secret to Nissan’s Success: Fleet Sales
26 Monday Feb 2018
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In pursuit of its goal of accounting for 10 percent of the U.S. automotive market, Nissan has adopted a different …
A Commodity Market with Fluctuating Prices: Rice
03 Thursday Aug 2017
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Why is rice more expensive today than it was a year or so ago? The answer is multifaceted, and it …
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