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Forget the beach. This summer, tourists are heading to ski towns. A mix of pent-up post-pandemic demand, good marketing, a …
No Snow? S’no Problem. Tourists Are Heading to Ski Towns in the Summer
19 Thursday Aug 2021
Category Archives: Chapter 14: Pricing Concepts for Establishing Value
The Wealth Gap, Illustrated by Purchasing and Pricing Trends During the Pandemic
14 Friday May 2021
Even with all the resources in the world, there were some things that wealthy people could not access during the …
A Foot Soldier in the Ongoing Chicken Wars
01 Tuesday Sep 2020
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There was a time, in late 2019, when the phrase “chicken wars” was being used widely, and it had nothing …
A Flex on the Wrist: Rap Brags that Might Promote Luxury Watch Brands
04 Monday Feb 2019
The number of musicians singing about the timepieces they sport on their wrists continues to grow, especially in the rap …
“Opulence in Value”: The Taco Bell Campaign to Establish Both Its Appeal and Its Low Price
28 Wednesday Feb 2018
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For Taco Bell, value does not mean cheap; rather, value is essential to its very identity and promise to customers. …
The Secret to Nissan’s Success: Fleet Sales
26 Monday Feb 2018
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In pursuit of its goal of accounting for 10 percent of the U.S. automotive market, Nissan has adopted a different …
A Commodity Market with Fluctuating Prices: Rice
03 Thursday Aug 2017
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Why is rice more expensive today than it was a year or so ago? The answer is multifaceted, and it …
Once a Counterfeit Haven, China Hosts a Growing Market for the Real Thing
15 Thursday Jun 2017
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China has something of a reputation as the place to find, sell, and buy counterfeit versions of some of the …
An Abundance of Nuts: Using a Good Pistachio Crop to Build Value
28 Monday Nov 2016
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The conditions were just right this year, such that the Wonderful Company found itself with warehouses full of one of …
How a Dollar a Razor Became a $1 Billion Transaction: The Innovation of the Dollar Shave Club
12 Friday Aug 2016
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The model used to price the cartridges for men’s razors is so famous that when other companies use it, they’re …
