The number of musicians singing about the timepieces they sport on their wrists continues to grow, especially in the rap …
A Flex on the Wrist: Rap Brags that Might Promote Luxury Watch Brands
04 Monday Feb 2019
Category Archives: Chapter 14: Pricing Concepts for Establishing Value
“Opulence in Value”: The Taco Bell Campaign to Establish Both Its Appeal and Its Low Price
28 Wednesday Feb 2018
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For Taco Bell, value does not mean cheap; rather, value is essential to its very identity and promise to customers. …
The Secret to Nissan’s Success: Fleet Sales
26 Monday Feb 2018
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In pursuit of its goal of accounting for 10 percent of the U.S. automotive market, Nissan has adopted a different …
A Commodity Market with Fluctuating Prices: Rice
03 Thursday Aug 2017
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Why is rice more expensive today than it was a year or so ago? The answer is multifaceted, and it …
Once a Counterfeit Haven, China Hosts a Growing Market for the Real Thing
15 Thursday Jun 2017
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China has something of a reputation as the place to find, sell, and buy counterfeit versions of some of the …
An Abundance of Nuts: Using a Good Pistachio Crop to Build Value
28 Monday Nov 2016
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The conditions were just right this year, such that the Wonderful Company found itself with warehouses full of one of …
How a Dollar a Razor Became a $1 Billion Transaction: The Innovation of the Dollar Shave Club
12 Friday Aug 2016
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The model used to price the cartridges for men’s razors is so famous that when other companies use it, they’re …
The Publishing Wars, the Final Chapter: Apple Conspired to Raise Prices on eBooks
24 Thursday Mar 2016
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If you look back in the archives of our abstracts on this site, you can find several previous summaries of …
Pricing Trends in the Airline Market
29 Monday Feb 2016
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For years, even as Southwest and JetBlue beat the major airline carriers on price, the big names like United, American, …
If We Go Grab a Bite, Can We Still Pay the Rent? The Pricing and Appeal of Truly Exclusive Restaurants
07 Monday Dec 2015
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The restaurant industry offers a wide range of pricing options. Diners can grab a meal for $5 or so at …
