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China has something of a reputation as the place to find, sell, and buy counterfeit versions of some of the …
Once a Counterfeit Haven, China Hosts a Growing Market for the Real Thing
15 Thursday Jun 2017
Category Archives: Chapter 14: Pricing Concepts for Establishing Value
An Abundance of Nuts: Using a Good Pistachio Crop to Build Value
28 Monday Nov 2016
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The conditions were just right this year, such that the Wonderful Company found itself with warehouses full of one of …
How a Dollar a Razor Became a $1 Billion Transaction: The Innovation of the Dollar Shave Club
12 Friday Aug 2016
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The model used to price the cartridges for men’s razors is so famous that when other companies use it, they’re …
The Publishing Wars, the Final Chapter: Apple Conspired to Raise Prices on eBooks
24 Thursday Mar 2016
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If you look back in the archives of our abstracts on this site, you can find several previous summaries of …
Pricing Trends in the Airline Market
29 Monday Feb 2016
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For years, even as Southwest and JetBlue beat the major airline carriers on price, the big names like United, American, …
If We Go Grab a Bite, Can We Still Pay the Rent? The Pricing and Appeal of Truly Exclusive Restaurants
07 Monday Dec 2015
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The restaurant industry offers a wide range of pricing options. Diners can grab a meal for $5 or so at …
Finding Ways to Maintain Luxury Prices across International and Gray Markets
08 Friday May 2015
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The euro is lower than it has been in over a decade. As a result, for Asian shoppers seeking Italian …
Long Lines for a Luxury Item? Apple’s Release Plan for the Apple Watch
01 Friday May 2015
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The pricing plan for the Apple Watch, released prior to the actual product launch, indicates that the company is taking …
Adding More Letters Along with More Services: HBO, HBO Go, and Now, HBO Now
23 Thursday Apr 2015
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The arrival of HBO Now in the U.S. market marks the first time that the premium content provider will be …
What’s That Scent You’re Wearing? Chanel? Oh No, It’s a Bentley
25 Wednesday Mar 2015
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Luxury carmakers are everywhere, though not always in the places you might expect. Well-known names such as Bentley, Lamborghini, Ferrari, …
