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Category Archives: Chapter 14: Pricing Concepts for Establishing Value

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Procter & Gamble Learns that Its Business Isn’t Quite as Inflation-Proof as It Thought

10 Monday Oct 2022

Posted by grewallevymarketingnews in Chapter 14: Pricing Concepts for Establishing Value

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p&g, Pricing Concepts

Procter & Gamble sure sounded confident in the face of a tough economy for a while there. Back in January …

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Adding to Global Oil Price Pressures, But Maybe Not in the Way You Think: The Worldwide Implications of Indonesia’s Palm Oil Export Ban

04 Wednesday May 2022

Posted by grewallevymarketingnews in Chapter 08: Global Marketing, Chapter 14: Pricing Concepts for Establishing Value

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global marketing, Palm oil, Pricing Concepts

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Affordable cooking oil (e.g., sunflower, soy, canola, palm) is really beneficial for consumers in countries that love fried foods (e.g., …

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How Will Retailers Pass Inflation-Related Price Increases Along to Customers? Let Us Count the Ways

27 Wednesday Apr 2022

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment, Chapter 14: Pricing Concepts for Establishing Value

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Inflation, Marketing Environment, Pricing Concepts

Price hikes might not raise any eyebrows—or tighten any belts, really—when the economy is healthy, or when stimulus checks are …

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No Snow? S’no Problem. Tourists Are Heading to Ski Towns in the Summer

19 Thursday Aug 2021

Posted by grewallevymarketingnews in Chapter 06: Consumer Behavior, Chapter 14: Pricing Concepts for Establishing Value

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consumer behavior, Pricing Concepts, Ski Mountains

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Forget the beach. This summer, tourists are heading to ski towns. A mix of pent-up post-pandemic demand, good marketing, a …

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The Wealth Gap, Illustrated by Purchasing and Pricing Trends During the Pandemic

14 Friday May 2021

Posted by grewallevymarketingnews in Chapter 14: Pricing Concepts for Establishing Value

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COVID-19, Pricing Concepts, Wealth Gap

Even with all the resources in the world, there were some things that wealthy people could not access during the …

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A Foot Soldier in the Ongoing Chicken Wars

01 Tuesday Sep 2020

Posted by grewallevymarketingnews in Chapter 12: Developing New Products, Chapter 14: Pricing Concepts for Establishing Value

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Developing New Products, Pricing Concepts, Wendys

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There was a time, in late 2019, when the phrase “chicken wars” was being used widely, and it had nothing …

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A Flex on the Wrist: Rap Brags that Might Promote Luxury Watch Brands

04 Monday Feb 2019

Posted by Grewal Levy Marketing in Chapter 14: Pricing Concepts for Establishing Value, Chapter 18: Integrated Marketing Communications

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advertising, establishing value, luxury brands, music

The number of musicians singing about the timepieces they sport on their wrists continues to grow, especially in the rap …

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“Opulence in Value”: The Taco Bell Campaign to Establish Both Its Appeal and Its Low Price

28 Wednesday Feb 2018

Posted by grewallevymarketingnews in Chapter 14: Pricing Concepts for Establishing Value

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establishing value, Taco Bell

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For Taco Bell, value does not mean cheap; rather, value is essential to its very identity and promise to customers. …

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The Secret to Nissan’s Success: Fleet Sales

26 Monday Feb 2018

Posted by grewallevymarketingnews in Chapter 07: Business-to-Business Marketing, Chapter 14: Pricing Concepts for Establishing Value

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B2B Marketing, establishing value, Nissan

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In pursuit of its goal of accounting for 10 percent of the U.S. automotive market, Nissan has adopted a different …

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A Commodity Market with Fluctuating Prices: Rice

03 Thursday Aug 2017

Posted by grewallevymarketingnews in Chapter 14: Pricing Concepts for Establishing Value

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Indonesia, Pricing Concepts, Rice

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Why is rice more expensive today than it was a year or so ago? The answer is multifaceted, and it …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (74)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (153)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (147)
  • Chapter 05: Analyzing the Marketing Environment (216)
  • Chapter 06: Consumer Behavior (173)
  • Chapter 07: Business-to-Business Marketing (83)
  • Chapter 08: Global Marketing (114)
  • Chapter 09: Segmentation, Targeting and Positioning (146)
  • Chapter 10: Marketing Research (97)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (143)
  • Chapter 14: Pricing Concepts for Establishing Value (94)
  • Chapter 15: Strategic Pricing Concepts (91)
  • Chapter 16: Supply Chain Management (107)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (161)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (187)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (3)

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