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There was a time, in late 2019, when the phrase “chicken wars” was being used widely, and it had nothing …
A Foot Soldier in the Ongoing Chicken Wars
01 Tuesday Sep 2020
Category Archives: Chapter 14: Pricing Concepts for Establishing Value
A Flex on the Wrist: Rap Brags that Might Promote Luxury Watch Brands
04 Monday Feb 2019
The number of musicians singing about the timepieces they sport on their wrists continues to grow, especially in the rap …
“Opulence in Value”: The Taco Bell Campaign to Establish Both Its Appeal and Its Low Price
28 Wednesday Feb 2018
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For Taco Bell, value does not mean cheap; rather, value is essential to its very identity and promise to customers. …
The Secret to Nissan’s Success: Fleet Sales
26 Monday Feb 2018
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In pursuit of its goal of accounting for 10 percent of the U.S. automotive market, Nissan has adopted a different …
A Commodity Market with Fluctuating Prices: Rice
03 Thursday Aug 2017
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Why is rice more expensive today than it was a year or so ago? The answer is multifaceted, and it …
Once a Counterfeit Haven, China Hosts a Growing Market for the Real Thing
15 Thursday Jun 2017
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China has something of a reputation as the place to find, sell, and buy counterfeit versions of some of the …
An Abundance of Nuts: Using a Good Pistachio Crop to Build Value
28 Monday Nov 2016
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The conditions were just right this year, such that the Wonderful Company found itself with warehouses full of one of …
How a Dollar a Razor Became a $1 Billion Transaction: The Innovation of the Dollar Shave Club
12 Friday Aug 2016
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The model used to price the cartridges for men’s razors is so famous that when other companies use it, they’re …
The Publishing Wars, the Final Chapter: Apple Conspired to Raise Prices on eBooks
24 Thursday Mar 2016
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If you look back in the archives of our abstracts on this site, you can find several previous summaries of …
Pricing Trends in the Airline Market
29 Monday Feb 2016
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For years, even as Southwest and JetBlue beat the major airline carriers on price, the big names like United, American, …
