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In an effort to stay ahead of the technology curve, 7-11 has added an advanced artificial reality (AR) element to …
High-Tech Slurpees: The Technology Innovations Soon to Arrive in 7-11 Stores
12 Monday Nov 2018
Category Archives: Chapter 17: Retailing and Multichannel Marketing
Do Low Price Shoppers Want Service Too? Aldi Says So, and It’s Giving It to Them
10 Saturday Nov 2018
The central driving force for Aldi is clear: cut costs and be efficient, so that the prices charged to customers …
Casper Mattress Dreams Up a Creative Way to Mix Business with Marketing
28 Friday Sep 2018
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The mattress brand Casper has always tried to dream outside the box. The retailer first broke the mold by changing …
Trading Luxury Goods Like Stocks Brings Greater Access and Lower Prices for Consumers
12 Wednesday Sep 2018
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StockX is shaking up the luxury goods market by innovating a new way to bring limited-edition, high-demand products—namely, exclusive sneakers—to …
The Shelf of the Future Is Here: Kroger Edge and the Arrival of Digital Shelf Tags
12 Monday Feb 2018
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In more than 200 Kroger stores across the nation, consumers soon will see a different type of display. Rather than …
Putting Plated on the Shelf: The Acquisition of a Meal-Kit Service by Albertsons
27 Friday Oct 2017
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Meal kits have become a prominent consumption channel, offering consumers the convenience of prepackaged portions and recipes, often delivered to …
Expanding the Product Mix: Target’s Extensive Private Label Plans
19 Thursday Oct 2017
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In a strong competitive move, Target has announced plans to introduce 12 new private-label lines in its stores, offering up …
“If You Win on Amazon, You Win, Period”: The Marketing Revolution Sparked by Amazon’s Complete Dominance
06 Wednesday Sep 2017
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Because Amazon is basically in charge of everything, we would be remiss if we failed to acknowledge its effects on …
What’s the Deal with Whole Foods and Amazon?
17 Thursday Aug 2017
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Amazon.com has redefined all aspects of the retail market. The e-commerce giant’s online presence has forced many brick-and-mortar stores to …
Political Advertising or Holiday Marketing in October: Which Is Worse?
04 Friday Nov 2016
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In the midst of the 2016 election season, marked by a virtually unprecedented level of contention and ugly rhetoric, the …
