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Imagine you need batteries. You’re a modern consumer, so of course, you turn to Amazon to order them and have …
Is Amazon Undercutting Brands on Its Site with Price Promotions for Its Own Products? A Test of Pop-Up Ads
10 Wednesday Jul 2019
Category Archives: Chapter 17: Retailing and Multichannel Marketing
Rather than Just Advertising, Retailers Seek to Facilitate Others’ Advertising Efforts with Their Market Analytics
15 Wednesday May 2019
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A key distinction between brick-and-mortar and online retailers is the access that the latter have to vast amounts of consumer …
Does that Cooler Door Know Me? High-Tech In-Store Communications
21 Thursday Mar 2019
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A recent high-tech option aims to replace traditional glass cooler doors in Walgreens convenience stores with smart, interactive digital screens. …
Why Do Some Struggling Chains Survive and Avoid Bankruptcy? Three Examples from the Restaurant Industry
19 Tuesday Feb 2019
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Usually when press reports and federal filings start describing a retail chain that is closing stores and losing money, predictions …
A Modern Macy’s in Many Channels
20 Tuesday Nov 2018
Macy’s might represent the quintessential brick-and-mortar department store in many ways, but it is determined not to allow that image …
High-Tech Slurpees: The Technology Innovations Soon to Arrive in 7-11 Stores
12 Monday Nov 2018
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In an effort to stay ahead of the technology curve, 7-11 has added an advanced artificial reality (AR) element to …
Do Low Price Shoppers Want Service Too? Aldi Says So, and It’s Giving It to Them
10 Saturday Nov 2018
The central driving force for Aldi is clear: cut costs and be efficient, so that the prices charged to customers …
Casper Mattress Dreams Up a Creative Way to Mix Business with Marketing
28 Friday Sep 2018
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The mattress brand Casper has always tried to dream outside the box. The retailer first broke the mold by changing …
Trading Luxury Goods Like Stocks Brings Greater Access and Lower Prices for Consumers
12 Wednesday Sep 2018
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StockX is shaking up the luxury goods market by innovating a new way to bring limited-edition, high-demand products—namely, exclusive sneakers—to …
The Shelf of the Future Is Here: Kroger Edge and the Arrival of Digital Shelf Tags
12 Monday Feb 2018
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In more than 200 Kroger stores across the nation, consumers soon will see a different type of display. Rather than …
