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In the midst of the 2016 election season, marked by a virtually unprecedented level of contention and ugly rhetoric, the …
Political Advertising or Holiday Marketing in October: Which Is Worse?
04 Friday Nov 2016
Category Archives: Chapter 17: Retailing and Multichannel Marketing
Making Tracks to the Mall: The Prospects for Foot Locker
04 Tuesday Oct 2016
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It used to be that malls drew traffic by posting huge, well-known anchor stores at the ends. When that model …
Consumers as Advertising Creatives: Leveraging Customer Videos as Marketing Tools
13 Wednesday Apr 2016
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For those who have always wanted to star in a major advertising campaign, but are not quite willing to give …
A Service for Fliers, a Moneymaker for Airlines: WiFi-Enabled Shopping in the Air
28 Monday Mar 2016
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There is a new retail channel taking off—literally. The “onboard, online retail business” refers to the options that more and …
The Off-Price Retail Revolution: High-End Names, Low-Price Options
09 Tuesday Feb 2016
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The debate about whether department stores are disappearing or just undergoing a metamorphosis continues, with no evident end in sight. …
Is Black Friday Good for Business or Bad for Employees—Or Both?
20 Friday Nov 2015
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The day after Thanksgiving has long been a retailing dream, known widely as Black Friday (to signal the day that …
Pin It or Buy It: The Addition of Buy Buttons to Social Media Sites
07 Monday Sep 2015
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After years of watching users express their deep desire to purchase and obtain products highlighted on their sites, the social …
A Fairy Tale Ending? How Grocery Retailers Are Finding True Love with Small Manufacturers
19 Friday Jun 2015
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In the grocery supply chain, the dish has run away with the spoon, leaving the fork scrambling to match their …
When Old School Methods Shine on New Tech: What Sets Kohl’s Successful Mobile App Apart
14 Thursday May 2015
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Cutting-edge technology companies and hipsters might not give a lot of credit to retailers as innovators. But when an international …
“The Incredible Shrinking Retail Chain”: As Major Retail Names Close Stores, What Lessons Can We Take?
06 Friday Mar 2015
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The shuttering of all of Radio Shack’s remaining stores has prompted various responses. For older consumers who remember visiting the …
