Macy’s might represent the quintessential brick-and-mortar department store in many ways, but it is determined not to allow that image …
A Modern Macy’s in Many Channels
20 Tuesday Nov 2018
Category Archives: Chapter 17: Retailing and Multichannel Marketing
High-Tech Slurpees: The Technology Innovations Soon to Arrive in 7-11 Stores
12 Monday Nov 2018
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In an effort to stay ahead of the technology curve, 7-11 has added an advanced artificial reality (AR) element to …
Do Low Price Shoppers Want Service Too? Aldi Says So, and It’s Giving It to Them
10 Saturday Nov 2018
The central driving force for Aldi is clear: cut costs and be efficient, so that the prices charged to customers …
Casper Mattress Dreams Up a Creative Way to Mix Business with Marketing
28 Friday Sep 2018
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The mattress brand Casper has always tried to dream outside the box. The retailer first broke the mold by changing …
Trading Luxury Goods Like Stocks Brings Greater Access and Lower Prices for Consumers
12 Wednesday Sep 2018
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StockX is shaking up the luxury goods market by innovating a new way to bring limited-edition, high-demand products—namely, exclusive sneakers—to …
The Shelf of the Future Is Here: Kroger Edge and the Arrival of Digital Shelf Tags
12 Monday Feb 2018
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In more than 200 Kroger stores across the nation, consumers soon will see a different type of display. Rather than …
Putting Plated on the Shelf: The Acquisition of a Meal-Kit Service by Albertsons
27 Friday Oct 2017
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Meal kits have become a prominent consumption channel, offering consumers the convenience of prepackaged portions and recipes, often delivered to …
Expanding the Product Mix: Target’s Extensive Private Label Plans
19 Thursday Oct 2017
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In a strong competitive move, Target has announced plans to introduce 12 new private-label lines in its stores, offering up …
“If You Win on Amazon, You Win, Period”: The Marketing Revolution Sparked by Amazon’s Complete Dominance
06 Wednesday Sep 2017
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Because Amazon is basically in charge of everything, we would be remiss if we failed to acknowledge its effects on …
What’s the Deal with Whole Foods and Amazon?
17 Thursday Aug 2017
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Amazon.com has redefined all aspects of the retail market. The e-commerce giant’s online presence has forced many brick-and-mortar stores to …
