This gallery contains 1 photo.
Platforms rely on the active participation of different kinds of users, each of which must benefit from its participation. With …
Something for Everyone: Shopping through Facebook Shops
08 Wednesday Jul 2020
Category Archives: Chapter 17: Retailing and Multichannel Marketing
Expanding the Product Line, Condensing Store Fronts: The Gap Brands’ Plan
18 Thursday Jun 2020
Tags
This gallery contains 1 photo.
In a recent regulatory filing, Gap Inc.—the parent company of not just the Gap but also Banana Republic, Old Navy, …
Is It Really Last Call? Neiman Marcus Seeks to Reestablish Its Luxury Positioning by Closing Many Last Call Stores
14 Thursday May 2020
Tags
This gallery contains 1 photo.
In a move that emphasizes the ways in which it differs from competitors, Neiman Marcus is closing about half of …
Reading, Writing, and Arithmetic that Adds Up to Frustration for Retailers
14 Monday Oct 2019
Pretty soon after millions of kids finally got used to the idea of several weeks away from classrooms and teachers, they …
How Retailers and Tech Companies Collaborate to Create Beacons that Track Shoppers—And What Shoppers Can Do About It (or Not)
06 Friday Sep 2019
This gallery contains 1 photo.
Let’s say you need a few things—a new belt, some laundry detergent, and a birthday present for your nephew—so you …
Is Amazon Undercutting Brands on Its Site with Price Promotions for Its Own Products? A Test of Pop-Up Ads
10 Wednesday Jul 2019
Tags
Imagine you need batteries. You’re a modern consumer, so of course, you turn to Amazon to order them and have …
Rather than Just Advertising, Retailers Seek to Facilitate Others’ Advertising Efforts with Their Market Analytics
15 Wednesday May 2019
This gallery contains 1 photo.
A key distinction between brick-and-mortar and online retailers is the access that the latter have to vast amounts of consumer …
Does that Cooler Door Know Me? High-Tech In-Store Communications
21 Thursday Mar 2019
This gallery contains 1 photo.
A recent high-tech option aims to replace traditional glass cooler doors in Walgreens convenience stores with smart, interactive digital screens. …
Why Do Some Struggling Chains Survive and Avoid Bankruptcy? Three Examples from the Restaurant Industry
19 Tuesday Feb 2019
Tags
Usually when press reports and federal filings start describing a retail chain that is closing stores and losing money, predictions …
A Modern Macy’s in Many Channels
20 Tuesday Nov 2018
Macy’s might represent the quintessential brick-and-mortar department store in many ways, but it is determined not to allow that image …
