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With its headquarters in Minneapolis, the site of the brutal killing of George Floyd by uniformed police officers, Target encountered …
Targeting Diversity: Target’s Commitment to Change
30 Friday Oct 2020
Category Archives: Chapter 17: Retailing and Multichannel Marketing
TikTok Provides Both a Candy Challenge and a Candy Solution for One Small Retailer
14 Wednesday Oct 2020
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As the saying goes, necessity is the mother of invention. Faced with declining sales and the looming COVID-19 pandemic, one …
New Format for Luxury Shopping: Social Retail By Burberry in China
06 Tuesday Oct 2020
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Visitors to Burberry’s social retail shop see representations of pure luxury: richly appointed interiors, tastefully stocked with traditional and modern …
Playing the Tunes and the Ads Just for You: Personalized In-Store Audio at Kroger Stores
01 Thursday Oct 2020
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Stores already design their audio environment to reflect their shoppers. High-end luxury stores tend to play classical, instrumental music at …
Especially Thankful for a Job This Year: Walmart Will Close Stores on Thanksgiving for the First Time in Decades
26 Wednesday Aug 2020
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Retailers with physical channels need to make sales in stores, but to do so, they need employees. One factor cannot …
Something for Everyone: Shopping through Facebook Shops
08 Wednesday Jul 2020
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Platforms rely on the active participation of different kinds of users, each of which must benefit from its participation. With …
Expanding the Product Line, Condensing Store Fronts: The Gap Brands’ Plan
18 Thursday Jun 2020
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In a recent regulatory filing, Gap Inc.—the parent company of not just the Gap but also Banana Republic, Old Navy, …
Is It Really Last Call? Neiman Marcus Seeks to Reestablish Its Luxury Positioning by Closing Many Last Call Stores
14 Thursday May 2020
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In a move that emphasizes the ways in which it differs from competitors, Neiman Marcus is closing about half of …
Reading, Writing, and Arithmetic that Adds Up to Frustration for Retailers
14 Monday Oct 2019
Pretty soon after millions of kids finally got used to the idea of several weeks away from classrooms and teachers, they …
How Retailers and Tech Companies Collaborate to Create Beacons that Track Shoppers—And What Shoppers Can Do About It (or Not)
06 Friday Sep 2019
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Let’s say you need a few things—a new belt, some laundry detergent, and a birthday present for your nephew—so you …
