A Speed Skating Shutout Becomes an Opportunity for Public Relations Gold: How Under Armour Turned a Potential Embarrassment into a Contract Extension

12 Monday May 2014

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions

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olympics, Sochi, Speed Skating, Under Armour

The U.S. Olympic speed skating team arrived in Sochi with the promise of years of technology innovations literally on their …

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The Targeting and Technology Underlying the Shift in Under Armour’s Advertising Campaign

26 Tuesday Mar 2013

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions, Chapter 19: Advertising, Public Relations and Sales Promotions

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ad campaign, advertising, branding, MLB, NBA, Protect this House, Sloane Stevens, Under Armour, Under Armour39 digital performance monitor

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Sports fans have long been familiar with the rallying cry for Under Armour and its line of athletic gear: “Protect …

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