Ripley on Preorder: How Sega and GameStop Rely on Film Stars to Sell Video Games

19 Friday Sep 2014

Posted by Grewal Levy Marketing in Chapter 12: Developing New Products, Chapter 16: Supply Chain Management

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Alien, GameStop, New Product Development, Sega, Supply Chain Management

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For gamers who want the most authentic experience playing the latest iteration of the Alien franchise, Alien: Isolation, the …

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Can’t Stop GameStop

11 Tuesday Aug 2009

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 02: Developing Marketing Strategies, Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior

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GameStop, video games

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Some industries are virtually recession proof, but entertainment has rarely been one of them. Thus, video gaming, the fastest growing …

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