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Category Archives: Chapter 03: Social and Mobile Marketing

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A.I.-Generated Art Isn’t Just for Selfies

21 Tuesday Feb 2023

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing, Uncategorized

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Artificial Intelligence, Generative A.I., Lensa AI, Stable Diffusion

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Scrolling through social media, you may have noticed that your followers page has begun to look like a list of …

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Anti-Social Media: Lush and Some Other Companies Quit Facebook—Maybe for Good?

18 Saturday Feb 2023

Posted by grewallevymarketingnews in Chapter 02: Developing Marketing Strategies, Chapter 03: Social and Mobile Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Uncategorized

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In late 2021, acting on troubling information raised by a Facebook whistleblower, the British handmade cosmetics retailer Lush decided to …

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Duolingo Wants to See, Fix, Your Foreign Language Tattoos

11 Saturday Feb 2023

Posted by grewallevymarketingnews in Chapter 01: Overview of Marketing, Chapter 03: Social and Mobile Marketing, Uncategorized

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Ad, Duo-Over, Duolingo, Tattoo

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It’s a story as old as time: You’re on vacation somewhere exotic (to you) and decide to get a tattoo …

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Panera Is Serving up Small, Digital Order-Only Restaurants in Urban Markets

12 Thursday Jan 2023

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing

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Digital-First, Panera Bread, Social & Mobile Marketing

Can suburban favorite Panera make it in the big city? We’re about to find out! The fast-casual restaurant chain, known for its large, comfortable stores in locations with lots of parking, recently announced two new concepts for the urban crowd.

Panera To Go is a 1,000-square-foot, pickup-only store that will have no seating. The first Panera To Go opened in Chicago this summer. Two more Paneras To Go are coming to New York City, with the first store scheduled to open before the end of the year. The plan is to open more Paneras To Go over the next year, in other cities but also in crowded settings like universities and hospitals.

The second new format, which does not appear to have an official name—RetailWire calls it the Urban Core, but this name does not appear anywhere else, including in Panera marketing materials—is 40 percent smaller than the traditional Panera store, with “updated ordering kiosks, a fully digitized menu and a new tracking screen providing more detailed order status,” according to a press release. The stores will have limited counter seating, focusing more on preserving space for shelves where customers and delivery drivers can pick up orders.

Digital sales now make up about 50 percent of Panera’s sales, and the company touts both of its new store formats as “digital driven.” Panera To Go will only offer digital ordering. The second concept will have ordering kiosks, a fully digitized menu, and a tracking screen so hungry customers can obtain real-time status updates about their meal.

Still, Panera’s chief brand & concept officer Eduardo Luz was quick to reassure consumers that Panera is not planning to replace existing stores with these new concepts: “For us, it’s ‘and’, not ‘or’,” he said. “We’re just expanding our customer base.”

Discussion Questions:

  1. Do you think that Panera’s new restaurant concepts will do well in urban markets?
  2. How could other fast-food or fast-casual restaurants adapt their business models to work in new geographies?
  3. What are the advantages of a digital-driven restaurant concept? Can you think of any potential downsides?

Sources: Tom Ryan, “Will Two Digital-First Concepts Prove More Successful than One for Panera Bread?” RetailWire, November 15, 2022; Elizabeth Segran, “Panera’s Big Bet on Urban Diners? Smaller Restaurants,” Fast Company, November 8, 2022; Joanna Fantozzi, “Panera Bread Is Opening Its First Digital and To-Go Stores in New York,” Nation’s Restaurant News, November 8, 2022; “Panera Targets Expansion in Urban Markets Driven by Portfolio of Digitally-Led New Bakery-Cafe Formats,” businesswire.com, November 8, 2022

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The Company Formerly Known as Facebook Just Opened a Physical Store

09 Thursday Jun 2022

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing

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Facebook, Meta, Social and Mobile Marketing

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Feel like Facebook just isn’t taking up quite enough of your time anymore? It agrees. The company now known as …

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Boots on the Bits: Timberland Launches Immersive Online Gamified Platform Exploring Shoe Brand’s Past and Future

01 Tuesday Mar 2022

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing

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Social and Mobile Marketing, Timberland

Does the real world seem like a terrible place sometimes? Are you simply spending too much time struggling through it …

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Lining Up College Influencers, for Emotional and Business Support

24 Monday Jan 2022

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing, Chapter 09: Segmentation, Targeting and Positioning

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College, Influencers, Social and Mobile Marketing, targeting

For many college students, becoming an influencer sounds like a perfect gig. Take something they love already, like fashion, sports, …

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How Instagram Influencers Help Luxury Watch Brands Understand their Best Customers Better

17 Wednesday Nov 2021

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing

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Instagram, luxury, Social and Mobile Marketing, watches

Luxury watchmakers, for the most part, are located in remote Swiss mountain towns, where they embrace a long tradition of …

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The Meta Future: What Moves Is Facebook Making Now, and Why?

09 Tuesday Nov 2021

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing, Chapter 11: Product Branding and Packaging Decisions

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Facebook, Meta, Product Branding, Social and Mobile Marketing

Like most big announcements by massive, globally known companies, Facebook’s recent description of its rebranding as Meta was not something …

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Marketing Tidbit: Have Tech Companies Forgotten About the 99%?

22 Wednesday Sep 2021

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing, Chapter 12: Developing New Products, Marketing Tidbits

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Developing New Products, Marketing Tidbit, Social and Mobile Marketing

Oh 5G, art thou for thee, but not for me? In a recent editorial, The New York Times argues that …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (76)
  • Chapter 02: Developing Marketing Strategies (135)
  • Chapter 03: Social and Mobile Marketing (157)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (155)
  • Chapter 05: Analyzing the Marketing Environment (220)
  • Chapter 06: Consumer Behavior (178)
  • Chapter 07: Business-to-Business Marketing (84)
  • Chapter 08: Global Marketing (116)
  • Chapter 09: Segmentation, Targeting and Positioning (147)
  • Chapter 10: Marketing Research (98)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (144)
  • Chapter 14: Pricing Concepts for Establishing Value (97)
  • Chapter 15: Strategic Pricing Concepts (92)
  • Chapter 16: Supply Chain Management (110)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (162)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (189)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (15)

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