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Category Archives: Chapter 03: Social and Mobile Marketing

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Trying to Give Consumers More Control by Making Privacy Clearer: Apple’s App Privacy Initiative

18 Thursday Mar 2021

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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apple, Marketing Ethics, privacy, Social and Mobile Marketing

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Descriptions of Apple’s new privacy labels almost invariably make the comparison with nutrition labels on packaged food, and understandably. In …

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Scanning the Growing Uses of QR Codes

08 Monday Mar 2021

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing, Chapter 05: Analyzing the Marketing Environment

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Marketing Environment, QR Codes, Social and Mobile Marketing

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Are they efficient or clunky and overengineered? Are they for purchases and commerce or for entertainment? Do they educate or …

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Prescient Analyses: How DoorDash Decided to Target the Suburbs, a Move that Proved Brilliant During the COVID-19 Era

26 Tuesday Jan 2021

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing

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DoorDash, Social and Mobile Marketing

There are various food delivery services that rely on digital channels to connect hungry diners with local restaurants. But in …

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Getting Up Close and Personal with Great Art, Through Virtual Museum Visits

05 Thursday Nov 2020

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing, Chapter 13: Services: The Intangible Product

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Museum, services, Social and Mobile Marketing

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In a previous abstract (“Getting Up Close and Personal with Zoo Animals, By Visiting Them Virtually”), we detailed some of …

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TikTok Provides Both a Candy Challenge and a Candy Solution for One Small Retailer

14 Wednesday Oct 2020

Posted by grewallevymarketingnews in Chapter 02: Developing Marketing Strategies, Chapter 03: Social and Mobile Marketing, Chapter 17: Retailing and Multichannel Marketing

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Candy Me Up, Marketing Strategy, Retailing, Social and Mobile Marketing, TikTok

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As the saying goes, necessity is the mother of invention. Faced with declining sales and the looming COVID-19 pandemic, one …

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Something for Everyone: Shopping through Facebook Shops

08 Wednesday Jul 2020

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing, Chapter 17: Retailing and Multichannel Marketing

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e-commerce, Facebook, Multichannel Marketing, Retailing, Social and Mobile Marketing

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Platforms rely on the active participation of different kinds of users, each of which must benefit from its participation. With …

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New Concert Streaming and Sponsoring Opportunities: The Example of BeApp and Coke

11 Thursday Jun 2020

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing, Chapter 13: Services: The Intangible Product

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BeApp, coke, Livestreaming, services, Social and Mobile Marketing

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When concerts, among other large gatherings, became impossible due to COVID-19, consumers still sought entertainment and a means to connect …

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Should Social Media Pay News Sources for Linked Content? Australia Says Yes

05 Friday Jun 2020

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing, Chapter 08: Global Marketing

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Australia, global marketing, Social and Mobile Marketing

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Digital media is more often criticized for spreading false or inaccurate information, rather than dispensing well-researched, hard-hitting journalism. But when …

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When Regulations and Marketing Strategies Align: Direct-to-Consumer Drug Sales on Social Media

05 Tuesday May 2020

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, pharmaceutical marketing, Social and Mobile Marketing

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The rules for marketing prescription drugs are strict, and even beyond legal limitations, various platforms impose additional rules. For example, …

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Marketing Your TikTok Account by … Sleeping?

29 Wednesday Apr 2020

Posted by grewallevymarketingnews in Chapter 01: Overview of Marketing, Chapter 03: Social and Mobile Marketing

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Overview of Marketing, Social and Mobile Marketing, TikTok

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Although a lot of the examples we use in these abstracts refer to companies conducting marketing campaigns for their products, …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (72)
  • Chapter 02: Developing Marketing Strategies (129)
  • Chapter 03: Social and Mobile Marketing (144)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (135)
  • Chapter 05: Analyzing the Marketing Environment (205)
  • Chapter 06: Consumer Behavior (165)
  • Chapter 07: Business-to-Business Marketing (80)
  • Chapter 08: Global Marketing (108)
  • Chapter 09: Segmentation, Targeting and Positioning (136)
  • Chapter 10: Marketing Research (93)
  • Chapter 11: Product Branding and Packaging Decisions (194)
  • Chapter 12: Developing New Products (173)
  • Chapter 13: Services: The Intangible Product (138)
  • Chapter 14: Pricing Concepts for Establishing Value (89)
  • Chapter 15: Strategic Pricing Concepts (82)
  • Chapter 16: Supply Chain Management (99)
  • Chapter 17: Retailing and Multichannel Marketing (193)
  • Chapter 18: Integrated Marketing Communications (158)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (178)
  • Chapter 20: Personal Selling and Sales Management (53)
  • Marketing Tidbits (3)
  • Uncategorized (2)

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