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What television was to previous generations of consumers, it appears gaming is to today’s buyers. Notably, among men younger than …
Getting to Gamers: In-Game Marketing and Sponsorship Options
30 Thursday Jan 2020
Category Archives: Chapter 03: Social and Mobile Marketing
In Reviews, 5 Stars Might Not Be the Best Rating: Gauging Accuracy and Fraud on Review Sites
08 Wednesday Jan 2020
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When users seek out reviews, such as on the platforms provided by Amazon, Yelp, TripAdvisor, and other familiar sources, they …
Are Algorithms Discriminatory? Questions About How Facebook Targets Advertising
26 Wednesday Jun 2019
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The sophisticated algorithms that Facebook and other digital platforms use to segment consumers are widely touted as benefits for advertisers …
Making a First Impression in Less than the First Second: New Evidence About Mobile Marketing
29 Wednesday May 2019
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We know that the speed of mobile is fast, but recent evidence reinforces just how quickly it moves when it …
The Portal: A New Product Offering from Facebook (with an Assist from Amazon)
23 Friday Nov 2018
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The new Portal and Portal Plus from Facebook are video-enabled smart speakers that support easy video chats. Designed to follow …
High-Tech Slurpees: The Technology Innovations Soon to Arrive in 7-11 Stores
12 Monday Nov 2018
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In an effort to stay ahead of the technology curve, 7-11 has added an advanced artificial reality (AR) element to …
China’s Social Credit System
24 Wednesday Oct 2018
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Alibaba, China, digital tracking, Social Credit System, social media, social network, technology
Moving forward with an idea it first introduced a few years ago, China is looking into the potential for tracking …
Let Me Have a Mobile Order with a Side of Fries: McDonald’s Offers Freebies to Change Customer Habits
26 Wednesday Sep 2018
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McDonald’s sees an opportunity to help cut labor costs and increase customer satisfaction all at the same time: A new …
Messaging App Snaps Up Advertisers with New Enhancements
18 Tuesday Sep 2018
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To compete more effectively with other social media platforms such as Facebook, Instagram, and Twitter, Snapchat is enhancing the advertising …
When Your Phone Is Listening to More than Your Voice: Alphonso’s Microphone Software and Data Collection Tactics
08 Thursday Feb 2018
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Some of the games that consumers download come with something a little extra. They are loaded with software by a …
