27 Tuesday Jun 2017
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Google is great at a lot of things, often due to its superlative technological prowess and creative innovations. But some …
13 Tuesday Jun 2017
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Although it never aired in the United States, the Pepsi advertisement in which Kendall Jenner seemingly resolves such thorny and …
12 Wednesday Apr 2017
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In the current presidential administration, tweets are a prominent form of communication. The President’s criticisms of Nordstrom attracted substantial attention, …
27 Friday Jan 2017
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Traditionally social networking sites work to form close relationships with famous and influential people, to help boost their membership and …
08 Tuesday Nov 2016
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When users page through their Facebook feeds, rarely do they hear sound, unless they actively click to start the latest …
18 Tuesday Oct 2016
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During a recent two-day training camp, held high in the Colorado mountains, Under Armour invited 35 athletes to prove their …
30 Tuesday Aug 2016
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The Facebook Live offering is just what its name promises: Rather than posting prefilmed, edited, or professionally produced videos on …
05 Tuesday Jul 2016
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When Starbucks introduced its mobile ordering app, there was lots of commentary about what it meant for consumers. They could …
01 Friday Jul 2016
Tags
B2B Marketing, Integrated Marketing Communication, Snapchat, Social and Mobile Marketing, television
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When Snapchat seeks new business, it promises advertisers and corporate users that it is the social media channel that is …
13 Wednesday Apr 2016
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For those who have always wanted to star in a major advertising campaign, but are not quite willing to give …
