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Tag Archives: Nike

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Using Sponsorship to Stand for Something: A Telling Choice by Simone Biles

01 Tuesday Jun 2021

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment

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Marketing Environment, Nike, Simone Biles

Arguably the greatest gymnast of all time, and objectively the most decorated one, Simone Biles has a powerful, international platform. …

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Spotlight on Shoes: Brand Awareness Creates Greater Challenges for Nike Its Products Fail

09 Thursday May 2019

Posted by Grewal Levy Marketing in Chapter 19: Advertising, Public Relations and Sales Promotions

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Basketball, NBA, Nike

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Men’s NCAA basketball draws huge audiences, which is why companies such as Nike work so hard to get their products …

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The Third-Party Effect: How Amazon’s Model Has Prompted a New Manufacturer–Retailer Relationship

28 Friday Jul 2017

Posted by grewallevymarketingnews in Chapter 16: Supply Chain Management

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Amazon, Nike, Supply Chain Management

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Once upon a time, popular brand manufacturers held great sway over their physical retail partners. They could insist on certain …

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Shorts or Sweats, Tanks or Hoodies: Using a Weather App to Decide Which Nike Gear to Choose

22 Friday Jan 2016

Posted by Grewal Levy Marketing in Chapter 18: Integrated Marketing Communications

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Integrated Marketing Communication, mobile app, Nike

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You get up in the morning, gearing up in your mind for a good run to start your day. But …

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The Latest Fun with Facial Recognition

19 Saturday Oct 2013

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 09: Segmentation, Targeting and Positioning

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Blinkwashing, Cinemax, facial recognition, Free Face, Hunted, Nike, segmentation

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Regardless of warnings by privacy experts, or even readers who have just discovered 1984, the latest examples of companies using …

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Sprinting into the Chinese Market

03 Saturday Mar 2012

Posted by Grewal Levy Marketing in Chapter 08: Global Marketing, Chapter 09: Segmentation, Targeting and Positioning, Chapter 10: Marketing Research, Chapter 15: Strategic Pricing Concepts, Chapter 16: Supply Chain Management, Chapter 17: Retailing and Multichannel Marketing

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adidas, china market, NEO, Nike, Sporty casual

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The battleground between adidas, the world’s second largest seller of sporting goods, and Nike, its larger rival, is moving into …

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Non-Lemon Lululemon

02 Wednesday Nov 2011

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior, Chapter 17: Retailing and Multichannel Marketing

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Tags

apparel, athleta, Gap, lululemon, Nike, sports, yoga

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Retail brands like Nike, Gap, and Nordstrom are looking to duplicate Lululemon’s sales efforts.  Lululemon was founded in 1998 by …

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Nike Outfits for the World Cup

19 Saturday Jun 2010

Posted by Grewal Levy Marketing in Chapter 08: Global Marketing, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions

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brand name, Nike, sports, world cup

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Do you remember Umbro? Umbro was a very popular brand on soccer fields in the twentieth century, but it seems …

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Preventing Deforestation Through Supply Chains

30 Thursday Jul 2009

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 16: Supply Chain Management

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Amazon, deforestation, green, Nike, sustainability

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“Slaughtering the Amazon.” This provocative claim ran as the title of a recent Greenpeace report that claims that every eight …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (73)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (152)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (143)
  • Chapter 05: Analyzing the Marketing Environment (211)
  • Chapter 06: Consumer Behavior (171)
  • Chapter 07: Business-to-Business Marketing (81)
  • Chapter 08: Global Marketing (114)
  • Chapter 09: Segmentation, Targeting and Positioning (141)
  • Chapter 10: Marketing Research (96)
  • Chapter 11: Product Branding and Packaging Decisions (200)
  • Chapter 12: Developing New Products (177)
  • Chapter 13: Services: The Intangible Product (139)
  • Chapter 14: Pricing Concepts for Establishing Value (93)
  • Chapter 15: Strategic Pricing Concepts (87)
  • Chapter 16: Supply Chain Management (106)
  • Chapter 17: Retailing and Multichannel Marketing (195)
  • Chapter 18: Integrated Marketing Communications (160)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (185)
  • Chapter 20: Personal Selling and Sales Management (54)
  • Marketing Tidbits (24)
  • Uncategorized (3)

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