• Dhruv Grewal
  • Michael Levy
  • Podcast
  • Videos
  • Digital
  • Newsletters

Grewal Levy Marketing News

Grewal Levy Marketing News

Tag Archives: Nike

Marketing Tidbit: Nike’s “Footballverse” Is Finding the World’s Best Soccer Player… without Messi?

21 Saturday Jan 2023

Posted by grewallevymarketingnews in Chapter 02: Developing Marketing Strategies

≈ Leave a comment

Tags

adidas, football, Nike, Soccer

Before the actual soccer matches of this year’s World Cup, Nike released a super fun and inventive—and long, at almost 4.5 minutes—commercial, celebrating the sport, the athletes, and the fans. “Footballverse” imagines a group of scientists who, wanting to find out who is the best soccer player, press some buttons and magically transport a dozen soccer stars to their secret Swiss lab, which has been hastily transformed into a makeshift soccer field. The greats from past and present include Alex Morgan, Carli Lloyd, Cristiano Ronaldo Jr., Edgar Davids, Kevin De Bruyne, Kylian Mbappé, Leah Williamson, Phil Foden, Ronaldinho, Ronaldo Nazário, Sam Kerr, Shane Kluivert, and Virgil van Dijk, as well as some cartoons (who are kicked off the field by the referee). In the ad, they compete against one another, showing off moves—and, in the case of Ronaldo Nazario, his famously strange haircut—in a joyful display that can bring even the sports-allergic into wanting to be part of this game. The ad ends on an inspiring note (or depressing, maybe, if you’re one of today’s players)—the camera landing on the silhouettes of not yet identified athletes, over which is written the words “You’re Up.” Of course, watching “Footballverse” after the conclusion of this year’s games makes it impossible not to notice one athlete who is  missing from the commercial: Lionel Messi, the legendary Argentinian soccer player who finally won his first World Cup in 2022—his World Cup photos are the most liked posts on Instagram ever—and who said that this would be his last time competing. Messi is represented by adidas.

Sources: Natalie Venegas, “Nike’s Wildly Fun World Cup Ad Digitally Unites Soccer Legends to Determine Who’s Best,” Adweek, November 16, 2022; Sam Jarden, “Nike World Cup Commercial 2022: Inside ‘Footballverse’ Ad Starring Ronaldinho, Cristiano Ronaldo, Alex Morgan and More,” The Sporting News, November 24, 2022; Diksha Madhok, “Lionel Messi’s World Cup Photos Are Most-Liked Instagram Post Ever,” CNN, December 21, 2022

Gallery

Using Sponsorship to Stand for Something: A Telling Choice by Simone Biles

01 Tuesday Jun 2021

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment

≈ Leave a comment

Tags

Marketing Environment, Nike, Simone Biles

Arguably the greatest gymnast of all time, and objectively the most decorated one, Simone Biles has a powerful, international platform. …

Continue reading →

Gallery

Spotlight on Shoes: Brand Awareness Creates Greater Challenges for Nike Its Products Fail

09 Thursday May 2019

Posted by Grewal Levy Marketing in Chapter 19: Advertising, Public Relations and Sales Promotions

≈ Leave a comment

Tags

Basketball, NBA, Nike

This gallery contains 1 photo.

Men’s NCAA basketball draws huge audiences, which is why companies such as Nike work so hard to get their products …

Continue reading →

Gallery

The Third-Party Effect: How Amazon’s Model Has Prompted a New Manufacturer–Retailer Relationship

28 Friday Jul 2017

Posted by grewallevymarketingnews in Chapter 16: Supply Chain Management

≈ Leave a comment

Tags

Amazon, Nike, Supply Chain Management

This gallery contains 1 photo.

Once upon a time, popular brand manufacturers held great sway over their physical retail partners. They could insist on certain …

Continue reading →

Gallery

Shorts or Sweats, Tanks or Hoodies: Using a Weather App to Decide Which Nike Gear to Choose

22 Friday Jan 2016

Posted by Grewal Levy Marketing in Chapter 18: Integrated Marketing Communications

≈ Leave a comment

Tags

Integrated Marketing Communication, mobile app, Nike

This gallery contains 1 photo.

You get up in the morning, gearing up in your mind for a good run to start your day. But …

Continue reading →

Gallery

The Latest Fun with Facial Recognition

19 Saturday Oct 2013

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 09: Segmentation, Targeting and Positioning

≈ Leave a comment

Tags

Blinkwashing, Cinemax, facial recognition, Free Face, Hunted, Nike, segmentation

This gallery contains 1 photo.

Regardless of warnings by privacy experts, or even readers who have just discovered 1984, the latest examples of companies using …

Continue reading →

Gallery

Sprinting into the Chinese Market

03 Saturday Mar 2012

Posted by Grewal Levy Marketing in Chapter 08: Global Marketing, Chapter 09: Segmentation, Targeting and Positioning, Chapter 10: Marketing Research, Chapter 15: Strategic Pricing Concepts, Chapter 16: Supply Chain Management, Chapter 17: Retailing and Multichannel Marketing

≈ 2 Comments

Tags

adidas, china market, NEO, Nike, Sporty casual

This gallery contains 1 photo.

The battleground between adidas, the world’s second largest seller of sporting goods, and Nike, its larger rival, is moving into …

Continue reading →

Gallery

Non-Lemon Lululemon

02 Wednesday Nov 2011

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior, Chapter 17: Retailing and Multichannel Marketing

≈ 1 Comment

Tags

apparel, athleta, Gap, lululemon, Nike, sports, yoga

This gallery contains 1 photo.

Retail brands like Nike, Gap, and Nordstrom are looking to duplicate Lululemon’s sales efforts.  Lululemon was founded in 1998 by …

Continue reading →

Gallery

Nike Outfits for the World Cup

19 Saturday Jun 2010

Posted by Grewal Levy Marketing in Chapter 08: Global Marketing, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions

≈ Leave a comment

Tags

brand name, Nike, sports, world cup

This gallery contains 1 photo.

Do you remember Umbro? Umbro was a very popular brand on soccer fields in the twentieth century, but it seems …

Continue reading →

Gallery

Preventing Deforestation Through Supply Chains

30 Thursday Jul 2009

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 16: Supply Chain Management

≈ Leave a comment

Tags

Amazon, deforestation, green, Nike, sustainability

This gallery contains 1 photo.

“Slaughtering the Amazon.” This provocative claim ran as the title of a recent Greenpeace report that claims that every eight …

Continue reading →

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Blog Stats

  • 288,641 views

Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (76)
  • Chapter 02: Developing Marketing Strategies (135)
  • Chapter 03: Social and Mobile Marketing (157)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (155)
  • Chapter 05: Analyzing the Marketing Environment (220)
  • Chapter 06: Consumer Behavior (178)
  • Chapter 07: Business-to-Business Marketing (84)
  • Chapter 08: Global Marketing (116)
  • Chapter 09: Segmentation, Targeting and Positioning (147)
  • Chapter 10: Marketing Research (98)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (144)
  • Chapter 14: Pricing Concepts for Establishing Value (97)
  • Chapter 15: Strategic Pricing Concepts (92)
  • Chapter 16: Supply Chain Management (110)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (162)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (189)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (15)

Tags

advertising Amazon apple B2B Marketing branding China coca cola Conscious Marketing consumer behavior COVID-19 customer service data Developing New Products Disney ethics Facebook fashion food global global marketing Google + green health india Integrated Marketing Communication integrated marketing communications luxury Macy's marketing marketing enivronment Marketing Enviornment Marketing Environment Marketing Ethics Marketing Research marketing strategies Marketing Strategy Marketing Tidbit mcdonalds mobile mobile commerce Mobile Marketing Multichannel Marketing netflix New Product Development Nike Overview of Marketing p&g Packaging Positioning pricing Pricing Concepts Private label Product Branding Public Relations rebranding repositioning retailers Retailing sales management segmentation services Social and Mobile Marketing social media Starbucks Strategic Pricing supply chain Supply Chain Management sustainability Target targeting technology twitter Walmart Whole Foods Youtube

Blog at WordPress.com.

  • Follow Following
    • Grewal Levy Marketing News
    • Join 468 other followers
    • Already have a WordPress.com account? Log in now.
    • Grewal Levy Marketing News
    • Customize
    • Follow Following
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar
 

Loading Comments...