Tag Archives: Nike

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The Latest Fun with Facial Recognition

19 Saturday Oct 2013

Posted by in Chapter 03: Social and Mobile Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 09: Segmentation, Targeting and Positioning

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Regardless of warnings by privacy experts, or even readers who have just discovered 1984, the latest examples of companies using …

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Sprinting into the Chinese Market

03 Saturday Mar 2012

Posted by in Chapter 08: Global Marketing, Chapter 09: Segmentation, Targeting and Positioning, Chapter 10: Marketing Research, Chapter 15: Strategic Pricing Concepts, Chapter 16: Supply Chain Management, Chapter 17: Retailing and Multichannel Marketing

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The battleground between adidas, the world’s second largest seller of sporting goods, and Nike, its larger rival, is moving into …

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Non-Lemon Lululemon

02 Wednesday Nov 2011

Posted by in Chapter 02: Developing Marketing Strategies, Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior, Chapter 17: Retailing and Multichannel Marketing

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Retail brands like Nike, Gap, and Nordstrom are looking to duplicate Lululemon’s sales efforts.  Lululemon was founded in 1998 by …

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Nike Outfits for the World Cup

19 Saturday Jun 2010

Posted by in Chapter 08: Global Marketing, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions

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Do you remember Umbro? Umbro was a very popular brand on soccer fields in the twentieth century, but it seems …

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