Citing a More Distant Past to Help Consumers Forget Recent Events: Volkswagen’s Nostalgic Advertising Campaign

14 Thursday Dec 2017

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The history of Volkswagen (VW) features notable images and events, both positive and negative. Although its image and brand personality …

Volkswagen Tries to Put Emission Woes Behind as It Vows to “Think New”

15 Wednesday Mar 2017

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branding, Public Relations, Volkswagen

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Is it possible for Volkswagen to come back from the emissions cheating scandal and resulting betrayal of consumer trust? The …

09 Thursday Oct 2014

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When China’s central television agency CCTV revealed in an expose that Volkswagen cars being sold in the country contained faulty …