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What qualifications does the chief executive officer (CEO) of a retail firm need? Well to start, they have to be …
Finding the Next Generation of Great Retail CEOs: Is It You?
04 Thursday May 2023
Tag Archives: Personal Selling
Are Multilevel Marketing Sales a Route to Fabulous Wealth or Really Just a Pyramid Scheme?
15 Wednesday Apr 2020
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In multilevel marketing (MLM) sales structures, the sales consultants affiliated with the company purchase products at a wholesale price, then …
When the Sharks Are Circling: The Selling Lessons to Learn from Shark Tank Contestants
13 Monday Apr 2020
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For more than 11 seasons, Shark Tank has engaged television audiences by pulling back the curtain on how small entrepreneurs …
Buying Black: Demographic, Historical, and Cultural Drivers of a Growing Trend and Sales Pitch
11 Wednesday Mar 2020
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For African American consumers, tired of watching their cultural heritage be appropriated for the financial benefit of corporations, there is …
A LinkedIn Advertising Campaign that Focuses on How People Can Sell
17 Thursday Jan 2019
The underlying purpose and market offering of LinkedIn is inherent in its very name: to establish links. Its focus on …
When Tupperware Does More than Store Food: Sales as Empowerment Among Indonesian Women
09 Thursday Apr 2015
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Tupperware may have started as an American company, but its primary sales markets have been overseas for years. Germany took …
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