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Tag Archives: Personal Selling

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Finding the Next Generation of Great Retail CEOs: Is It You?

04 Thursday May 2023

Posted by grewallevymarketingnews in Chapter 20: Personal Selling and Sales Management

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CEO, Personal Selling, Retail, sales management

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What qualifications does the chief executive officer (CEO) of a retail firm need? Well to start, they have to be …

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Are Multilevel Marketing Sales a Route to Fabulous Wealth or Really Just a Pyramid Scheme?

15 Wednesday Apr 2020

Posted by grewallevymarketingnews in Chapter 20: Personal Selling and Sales Management

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LuLaRoe, multilevel marketing (MLM), Personal Selling

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In multilevel marketing (MLM) sales structures, the sales consultants affiliated with the company purchase products at a wholesale price, then …

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When the Sharks Are Circling: The Selling Lessons to Learn from Shark Tank Contestants

13 Monday Apr 2020

Posted by grewallevymarketingnews in Chapter 20: Personal Selling and Sales Management

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Personal Selling, sales management, Shark Tank, small business

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For more than 11 seasons, Shark Tank has engaged television audiences by pulling back the curtain on how small entrepreneurs …

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Buying Black: Demographic, Historical, and Cultural Drivers of a Growing Trend and Sales Pitch

11 Wednesday Mar 2020

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment, Chapter 20: Personal Selling and Sales Management

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Marketing Environment, Personal Selling, sales management

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For African American consumers, tired of watching their cultural heritage be appropriated for the financial benefit of corporations, there is …

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A LinkedIn Advertising Campaign that Focuses on How People Can Sell

17 Thursday Jan 2019

Posted by Grewal Levy Marketing in Chapter 20: Personal Selling and Sales Management

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connections, LinkedIn, Personal Selling, social networking

The underlying purpose and market offering of LinkedIn is inherent in its very name: to establish links. Its focus on …

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When Tupperware Does More than Store Food: Sales as Empowerment Among Indonesian Women

09 Thursday Apr 2015

Posted by Grewal Levy Marketing in Chapter 08: Global Marketing, Chapter 20: Personal Selling and Sales Management

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global marketing, Indonesia, Personal Selling, Tupperware

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Tupperware may have started as an American company, but its primary sales markets have been overseas for years. Germany took …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (76)
  • Chapter 02: Developing Marketing Strategies (135)
  • Chapter 03: Social and Mobile Marketing (159)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (156)
  • Chapter 05: Analyzing the Marketing Environment (221)
  • Chapter 06: Consumer Behavior (179)
  • Chapter 07: Business-to-Business Marketing (84)
  • Chapter 08: Global Marketing (117)
  • Chapter 09: Segmentation, Targeting and Positioning (147)
  • Chapter 10: Marketing Research (98)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (179)
  • Chapter 13: Services: The Intangible Product (145)
  • Chapter 14: Pricing Concepts for Establishing Value (97)
  • Chapter 15: Strategic Pricing Concepts (92)
  • Chapter 16: Supply Chain Management (111)
  • Chapter 17: Retailing and Multichannel Marketing (204)
  • Chapter 18: Integrated Marketing Communications (162)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (189)
  • Chapter 20: Personal Selling and Sales Management (56)
  • Marketing Tidbits (32)
  • Uncategorized (15)

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