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Grewal Levy Marketing News

Tag Archives: health

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Wearables that Want Your Sweat to Improve Your Service Access

04 Monday Mar 2019

Posted by Grewal Levy Marketing in Chapter 12: Developing New Products, Chapter 13: Services: The Intangible Product

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Customer Experience, health, Mobile Technology

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As we have discussed previously, the latest version of the Apple Watch offers novel and cutting-edge capabilities for measuring various …

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The Apple Watch Series 4: What Makes It Different from Previous Versions?

11 Tuesday Dec 2018

Posted by Grewal Levy Marketing in Chapter 13: Services: The Intangible Product

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apple, apple tech, Apple Watch, health, safety, technology

When Apple introduces new versions of its innovative, popular products, it often highlights design improvements. And though the latest Apple …

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Free Fruit for Children: What Could Go Wrong?

11 Monday Apr 2016

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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children, Grocery Stores, health, Marketing Ethics

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Childhood obesity is a serious and global problem. For parents, shopping with hungry kids who demand sugary snacks sometimes might …

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Did You Hit the Weights or Swim a Lap Today? Your University Wants to Know—For a Good Reason

03 Wednesday Dec 2014

Posted by Grewal Levy Marketing in Chapter 10: Marketing Research, Chapter 13: Services: The Intangible Product

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health, Marketing Research, services, Universities

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When universities and colleges announce the opening of a new sports facility or recreational center, students might feel reassured that …

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Is Your Food As Natural as You Think?

06 Thursday Oct 2011

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 06: Consumer Behavior, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products

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Tags

eating healthy, food, food label, green, health, local, natural, organic, Packaging

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Natural (adj.) 1. Of or arising from nature; in accordance with what is found or expected in nature. 2. Produced …

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Walmart Joins the Healthy Food Movement

20 Thursday Jan 2011

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 07: Business-to-Business Marketing, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 20: Personal Selling and Sales Management

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green, health, local food, retailers, sustainable food

Michelle Obama has made healthy eating one of her signature causes. One of the first places she turned to find …

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Hectic Morning? Try Some Oatmeal!

14 Wednesday Apr 2010

Posted by Grewal Levy Marketing in Chapter 12: Developing New Products

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Tags

eating, eating healthy, health

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Ah breakfast. It’s the most important meal of the day, and yet most of us just grab at whatever cold …

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Two Lines, One Company: Pepsi Healthy and Pepsi Junk

24 Wednesday Mar 2010

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 11: Product Branding and Packaging Decisions

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Tags

doritos, health, pepsiCo

The next time you eat Doritos for dinner, perhaps you can claim you did it because you’re really watching what …

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More Research into Food Labels

22 Friday Jan 2010

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior, Chapter 11: Product Branding and Packaging Decisions

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Tags

calories, food, grocery, health, labels, Packaging

In the ongoing battle against obesity in the United States, perceptions about responsibility have expanded beyond the overweight consumer to …

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Time to Watch, but No Time to Prepare Food

15 Tuesday Dec 2009

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior, Chapter 12: Developing New Products, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions

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Tags

food, food tv, grocery, health, top chef

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Imagine settling in, after a long day, to watch some of your favorite shows on Bravo, like Top Chef. It’s …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (76)
  • Chapter 02: Developing Marketing Strategies (135)
  • Chapter 03: Social and Mobile Marketing (157)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (155)
  • Chapter 05: Analyzing the Marketing Environment (220)
  • Chapter 06: Consumer Behavior (178)
  • Chapter 07: Business-to-Business Marketing (84)
  • Chapter 08: Global Marketing (116)
  • Chapter 09: Segmentation, Targeting and Positioning (147)
  • Chapter 10: Marketing Research (98)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (144)
  • Chapter 14: Pricing Concepts for Establishing Value (97)
  • Chapter 15: Strategic Pricing Concepts (92)
  • Chapter 16: Supply Chain Management (110)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (162)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (189)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (15)

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