CEO Branding: Their Company or Themselves

24 Tuesday Jul 2007

Posted by Grewal Levy Marketing in Chapter 07: Business-to-Business Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions, Chapter 20: Personal Selling and Sales Management

≈ Leave a comment

Tags

CEO, Corporate branding, employee, HR

This gallery contains 1 photo.

Martha Stuart has benefited from being the face of her company, Martha Stuart Living Omnimedia, and the company has mostly …

Continue reading →