12 Wednesday Feb 2020
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At restaurants and movie theaters around the world, consumers encounter a handy way to personalize their soft drinks: Coca-Cola’s high-tech …
02 Wednesday Mar 2016
Posted in Chapter 10: Marketing Research
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The success of The Revenant, starring Leonardo DiCaprio, became evident soon after its release, with big box office numbers and …
13 Friday Feb 2015
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Two pieces of potential federal legislation would regulate how marketers can use consumer data, as well as establish their responsibilities …
18 Sunday May 2014
Reaching the top of the Billboard charts is the ultimate goal for any kid with a tune in his head …
06 Sunday Apr 2014
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The security breach that Target suffered recently affected every aspect of the retail chain’s business, from its personnel (i.e., a …
19 Wednesday Mar 2014
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When it comes to consumer behavior, the research is clear: If they want to succeed, companies selling to consumers need …
29 Wednesday Jan 2014
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Airline companies already collect most of the data that other sellers are desperate to access. Because of the security regulations …
