27 Wednesday Mar 2013
Tags
advertising, consumer behavior, Fitness, Julianne Hough, Marketing Research, repositioning, Safe Harbor, segmentation, Self Magazine, yoga
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At one time, fitness and fashion seemed like separate trends. Some people liked to read about how to tone their …
02 Monday Jan 2012
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Plotting the fortunes of Kate Spade, the handbag brand, can feel like riding a rollercoaster, with steep inclines, dramatic drops, …
01 Tuesday Nov 2011
Posted in Chapter 03: Social and Mobile Marketing, Chapter 08: Global Marketing, Chapter 09: Segmentation, Targeting and Positioning, Chapter 10: Marketing Research, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications
Tags
Delish, drugstore, duane reade, loblaws, NYC, presidents choice, Private label, rebranding, remodel, repositioning
This gallery contains 1 photo.
At one point, Duane Reade, the drugstore chain in New York City, had so fully embraced its minimalist approach to …
20 Saturday Mar 2010
Tags
Talk about an offer they couldn’t refuse. L.L. Bean needed some way to communicate that it was expanding beyond the …
06 Friday Nov 2009
Tags
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Not many centennials worry about new images, but as L.L. Bean approaches 100 years old, the retailer best known for …
15 Thursday Oct 2009
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Her ads feature striking women of a certain age, their silver hair flowing off their shoulders in the same way …
13 Tuesday Oct 2009
Tags
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One of the most popular catchphrases of the 1980s—“Where’s the beef?”—began the infamous burger wars, where McDonald’s, Wendy’s and Burger …
26 Thursday Mar 2009
Posted in Chapter 02: Developing Marketing Strategies, Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior, Chapter 09: Segmentation, Targeting and Positioning, Chapter 10: Marketing Research, Chapter 11: Product Branding and Packaging Decisions, Chapter 17: Retailing and Multichannel Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions
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For those who find themselves on their weekly, or even daily, grocery store excursion, the sight of familiar labels and …
24 Sunday Jun 2007
Tags
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Having already taken over Cingular, AT&T plans to dissolve even the Cingular name by the end of the year. Previously, …
07 Monday May 2007
Tags
coffee, Dunkin Donuts, fashion, rebranding, repositioning, Starbucks, style
This gallery contains 1 photo.
Having made its mark in the Northeastern United States, Dunkin’ Donuts clearly is the place to buy coffee for many …
