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Tag Archives: repositioning

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Fit as Fashion: The Repositioning of Self Magazine

27 Wednesday Mar 2013

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 09: Segmentation, Targeting and Positioning, Chapter 10: Marketing Research

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Tags

advertising, consumer behavior, Fitness, Julianne Hough, Marketing Research, repositioning, Safe Harbor, segmentation, Self Magazine, yoga

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At one time, fitness and fashion seemed like separate trends. Some people liked to read about how to tone their …

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Kate Spade Repositions its Brand for Success

02 Monday Jan 2012

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 06: Consumer Behavior, Chapter 10: Marketing Research, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products

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Tags

handbag, kate spade, market research, rebranding, repositioning

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Plotting the fortunes of Kate Spade, the handbag brand, can feel like riding a rollercoaster, with steep inclines, dramatic drops, …

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Remaking the Duane Reade Drugstore in New York City

01 Tuesday Nov 2011

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 08: Global Marketing, Chapter 09: Segmentation, Targeting and Positioning, Chapter 10: Marketing Research, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications

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Tags

Delish, drugstore, duane reade, loblaws, NYC, presidents choice, Private label, rebranding, remodel, repositioning

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At one point, Duane Reade, the drugstore chain in New York City, had so fully embraced its minimalist approach to …

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The Godfathers of Fashion

20 Saturday Mar 2010

Posted by Grewal Levy Marketing in Chapter 09: Segmentation, Targeting and Positioning, Chapter 12: Developing New Products, Chapter 17: Retailing and Multichannel Marketing

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fashion, LLbean, rebranding, repositioning

Talk about an offer they couldn’t refuse. L.L. Bean needed some way to communicate that it was expanding beyond the …

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L.L. Bean Uplifts its Brand with More Fashion

06 Friday Nov 2009

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 11: Product Branding and Packaging Decisions, Chapter 17: Retailing and Multichannel Marketing

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Tags

fashion, LLbean, rebranding, repositioning

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Not many centennials worry about new images, but as L.L. Bean approaches 100 years old, the retailer best known for …

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It Will Never Be Versace, so Should Eileen Fisher Even Try?

15 Thursday Oct 2009

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 09: Segmentation, Targeting and Positioning, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products

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Tags

designer brand, fashion, repositioning

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Her ads feature striking women of a certain age, their silver hair flowing off their shoulders in the same way …

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Where’s the … Brick Wall?

13 Tuesday Oct 2009

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 05: Analyzing the Marketing Environment, Chapter 16: Supply Chain Management

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burger king, QSR, rebranding, repositioning

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One of the most popular catchphrases of the 1980s—“Where’s the beef?”—began the infamous burger wars, where McDonald’s, Wendy’s and Burger …

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Catching the Consumer’s Eye

26 Thursday Mar 2009

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior, Chapter 09: Segmentation, Targeting and Positioning, Chapter 10: Marketing Research, Chapter 11: Product Branding and Packaging Decisions, Chapter 17: Retailing and Multichannel Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions

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Tags

branding, labeling, logo, orange juice, Packaging, rebranding, repositioning, tropicana

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For those who find themselves on their weekly, or even daily, grocery store excursion, the sight of familiar labels and …

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AT&T Rebrands

24 Sunday Jun 2007

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products

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AT&T, Cingular, rebranding, repositioning

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Having already taken over Cingular, AT&T plans to dissolve even the Cingular name by the end of the year.  Previously, …

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Donuts & Coffee at Dunkin’ Donuts Expands through the U.S.

07 Monday May 2007

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 10: Marketing Research, Chapter 11: Product Branding and Packaging Decisions

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Tags

coffee, Dunkin Donuts, fashion, rebranding, repositioning, Starbucks, style

This gallery contains 1 photo.

Having made its mark in the Northeastern United States, Dunkin’ Donuts clearly is the place to buy coffee for many …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (74)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (153)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (147)
  • Chapter 05: Analyzing the Marketing Environment (216)
  • Chapter 06: Consumer Behavior (173)
  • Chapter 07: Business-to-Business Marketing (83)
  • Chapter 08: Global Marketing (114)
  • Chapter 09: Segmentation, Targeting and Positioning (146)
  • Chapter 10: Marketing Research (97)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (143)
  • Chapter 14: Pricing Concepts for Establishing Value (94)
  • Chapter 15: Strategic Pricing Concepts (91)
  • Chapter 16: Supply Chain Management (107)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (161)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (187)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (3)

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