Retailers headed into last year’s Black Friday with gritted teeth. Profit margins were down, due to inflation, excess inventory, and …
Marketing Tidbit: Black Friday Is Making a Comeback
14 Tuesday Mar 2023
Tag Archives: Analytics
Behavioral-Based Bargains: Grocery Stores Get in on Differentiated Pricing
06 Tuesday Nov 2012
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If you and a friend visit your local Safeway store—same day, same time, same store—you may be surprised by something …
Customer Analytics: It’s All in the Implementation
07 Thursday Apr 2011
Good, better, best. This motivational phrase is familiar not just to children but to employees reand managers alike. But retailers …
Sam’s Club: Smarter Discounts
22 Tuesday Feb 2011
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When they purchase a membership in Sam’s Club’s eValues program, customers receive customized, targeted offers from the retailer. These “smart” …
Videos Online
01 Wednesday Dec 2010
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Technology improvement, communication trends, and the quest to maximize profits during the holiday season have spurred new ways for e-retailers …
Treating your Loyal Customers Well
18 Sunday Oct 2009
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Companies can save a lot of money if they target customers accurately with relevant offers. Customers who are loyal to …
Inducing Loyal Loyalty Card Use
11 Thursday Jun 2009
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Most households hold approximately 14 loyalty cards from various stores. But most of those households keep only 6 of the …
Cutting Back on Customer Service May Be the Answer
05 Monday Jan 2009
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In this down economy, companies are struggling and trying to cut costs. A look at their customer service might be …
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