Who Blogs? Whole Foods CEO Goes with an Alias

20 Friday Jul 2007

Posted by Grewal Levy Marketing in Chapter 04: Marketing Ethics, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications

≈ Leave a comment

Tags

blog, blogging, corporate blogging, ethics, FTC, John Mackey, Rahodeb, Whole Foods

This gallery contains 1 photo.

When the Federal Trade Commission (FTC) tried to stop Whole Foods from buying its competitor, Wild Oats, the organic and …

Continue reading →

Are You Advertising Online? If You Blog, then You Are

18 Wednesday Apr 2007

Posted by Grewal Levy Marketing in Chapter 07: Business-to-Business Marketing, Chapter 20: Personal Selling and Sales Management

≈ Leave a comment

Tags

advertising, blog, blogging, employee

This gallery contains 1 photo.

Employers waiting to meet potential employees can read up about the candidates prior to their first interview by accessing blogs …

Continue reading →