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Tag Archives: blog

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Who Blogs? Whole Foods CEO Goes with an Alias

20 Friday Jul 2007

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications

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blog, blogging, corporate blogging, ethics, FTC, John Mackey, Rahodeb, Whole Foods

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When the Federal Trade Commission (FTC) tried to stop Whole Foods from buying its competitor, Wild Oats, the organic and …

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Are You Advertising Online? If You Blog, then You Are

18 Wednesday Apr 2007

Posted by Grewal Levy Marketing in Chapter 07: Business-to-Business Marketing, Chapter 20: Personal Selling and Sales Management

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advertising, blog, blogging, employee

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Employers waiting to meet potential employees can read up about the candidates prior to their first interview by accessing blogs …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (71)
  • Chapter 02: Developing Marketing Strategies (124)
  • Chapter 03: Social and Mobile Marketing (139)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (128)
  • Chapter 05: Analyzing the Marketing Environment (201)
  • Chapter 06: Consumer Behavior (161)
  • Chapter 07: Business-to-Business Marketing (75)
  • Chapter 08: Global Marketing (106)
  • Chapter 09: Segmentation, Targeting and Positioning (134)
  • Chapter 10: Marketing Research (91)
  • Chapter 11: Product Branding and Packaging Decisions (191)
  • Chapter 12: Developing New Products (163)
  • Chapter 13: Services: The Intangible Product (131)
  • Chapter 14: Pricing Concepts for Establishing Value (88)
  • Chapter 15: Strategic Pricing Concepts (80)
  • Chapter 16: Supply Chain Management (95)
  • Chapter 17: Retailing and Multichannel Marketing (187)
  • Chapter 18: Integrated Marketing Communications (156)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (173)
  • Chapter 20: Personal Selling and Sales Management (53)
  • Uncategorized (2)

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