15 Wednesday Apr 2015
This gallery contains 1 photo.
Advertising for toothpaste features models with bright, white teeth. That’s just a given. But if the advertising reveals unnaturally white …
08 Thursday Jan 2015
This gallery contains 1 photo.
Even some of the best known brands in the consumer goods market achieve relatively low penetration. For example, Swiffer products …
06 Tuesday Jan 2015
Posted in Chapter 16: Supply Chain Management
This gallery contains 1 photo.
According to Alex Tosolini, the senior vice president of global eBusiness at Procter & Gamble (P&G), “Our job is not …
18 Saturday Aug 2012
This gallery contains 1 photo.
Cutting a budget is never easy—just ask the U.S. Congress. But in the past five years, Proctor & Gamble (P&G) …
