15 Wednesday Apr 2015
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Advertising for toothpaste features models with bright, white teeth. That’s just a given. But if the advertising reveals unnaturally white …
08 Thursday Jan 2015
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Even some of the best known brands in the consumer goods market achieve relatively low penetration. For example, Swiffer products …
06 Tuesday Jan 2015
Posted in Chapter 16: Supply Chain Management
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According to Alex Tosolini, the senior vice president of global eBusiness at Procter & Gamble (P&G), “Our job is not …
18 Saturday Aug 2012
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Cutting a budget is never easy—just ask the U.S. Congress. But in the past five years, Proctor & Gamble (P&G) …
Grewal Levy Marketing News 