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Grewal Levy Marketing News

Grewal Levy Marketing News

Tag Archives: GM

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Developments in the Electric Car Market: How GM Plans to Compete with Tesla

11 Wednesday Feb 2015

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 12: Developing New Products

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Chevrolet Bolt, Developing New Products, Electric cars, GM, Marketing Enviornment

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When General Motors (GM) first introduced its Volt gas–electric hybrid vehicle, it anticipated sales of around 60,000 cars per year. …

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Defining the Value of the Intangible: Why the Big 3 Car Companies Are Springing for Detroit’s Art Collection

23 Wednesday Jul 2014

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 05: Analyzing the Marketing Environment, Chapter 14: Pricing Concepts for Establishing Value

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Art Collection, Big 3 Car Companies, Chevrolet, Detroit, Ford, GM

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During the height of the recent economic recession, the U.S. automotive industry was mired in debt and lost sales, prompting …

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Passing the Buck on a Fatal Flaw: How GM Allowed a Dangerous Product Defect to Persist for Years

06 Tuesday May 2014

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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Chevrolet Cobalt, Defective ignition, GM, Marketing Ethics, safety, willful misconduct

Engineers at General Motors (GM) realized in 2009 that the ignition switch in thousands of its Chevrolet Cobalt sedans were …

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Cereal Coopetition: General Mills’ Attempts to Get Other Brands to Advertise More

25 Friday Oct 2013

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 05: Analyzing the Marketing Environment, Chapter 15: Strategic Pricing Concepts

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Atkins, cereal, General Mills, GM, John Bryant, kellogg, Low Carb, Post

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The cereal industry has been beset by a wealth of setbacks due to trends in the wider consumer environment. People …

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The New Global Automotive Trends

03 Friday Feb 2012

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 03: Social and Mobile Marketing, Chapter 08: Global Marketing, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products

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Auto trends, global auto trends, GM

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In past decades, when U.S. car buyers were the main market for automobiles, car makers could develop designs that appealed …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (74)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (153)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (147)
  • Chapter 05: Analyzing the Marketing Environment (216)
  • Chapter 06: Consumer Behavior (173)
  • Chapter 07: Business-to-Business Marketing (83)
  • Chapter 08: Global Marketing (114)
  • Chapter 09: Segmentation, Targeting and Positioning (146)
  • Chapter 10: Marketing Research (97)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (143)
  • Chapter 14: Pricing Concepts for Establishing Value (94)
  • Chapter 15: Strategic Pricing Concepts (91)
  • Chapter 16: Supply Chain Management (107)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (161)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (187)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (3)

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