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Grewal Levy Marketing News

Tag Archives: mobile phone

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Moving in Two Directions: Even as Some Consumers Demand the Most Advanced Mobile Devices, Others Seek Simplicity

29 Monday Apr 2019

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 09: Segmentation, Targeting and Positioning

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mobile phone, technology

Mobile devices are ubiquitous, partly because they can do so much. People use them constantly, for a vast range of …

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Shaking Up an Industry: The Benefits and Challenges for T-Mobile, Customers, and Competitors

26 Monday Oct 2015

Posted by Grewal Levy Marketing in Chapter 12: Developing New Products

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Developing New Products, mobile phone, T-Mobile, Wireless Industry

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Just a couple of years ago, T-Mobile ranked pretty low in the wireless market competitive hierarchy, easily outpaced by Verizon, …

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Phone Wars

07 Friday Aug 2009

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 08: Global Marketing, Chapter 09: Segmentation, Targeting and Positioning, Chapter 12: Developing New Products

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blackberry, iphone, mobile, mobile phone, nokia, smartphone

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The year is 2005. Nokia is the world’s biggest cell phone maker and has just launched the N series, which …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (72)
  • Chapter 02: Developing Marketing Strategies (127)
  • Chapter 03: Social and Mobile Marketing (141)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (132)
  • Chapter 05: Analyzing the Marketing Environment (204)
  • Chapter 06: Consumer Behavior (163)
  • Chapter 07: Business-to-Business Marketing (78)
  • Chapter 08: Global Marketing (107)
  • Chapter 09: Segmentation, Targeting and Positioning (135)
  • Chapter 10: Marketing Research (93)
  • Chapter 11: Product Branding and Packaging Decisions (193)
  • Chapter 12: Developing New Products (167)
  • Chapter 13: Services: The Intangible Product (136)
  • Chapter 14: Pricing Concepts for Establishing Value (89)
  • Chapter 15: Strategic Pricing Concepts (80)
  • Chapter 16: Supply Chain Management (97)
  • Chapter 17: Retailing and Multichannel Marketing (192)
  • Chapter 18: Integrated Marketing Communications (158)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (176)
  • Chapter 20: Personal Selling and Sales Management (53)
  • Uncategorized (2)

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