The announcement from Facebook that it would be shifting to focus more on interpersonal messaging capabilities, rather than wider news …
Can Marketers Get Their Messages out Through Facebook Messenger?
22 Monday Apr 2019
Tag Archives: Facebook strategy
Do Users Know What They Are Sharing with Facebook, and Do They Care?
07 Thursday Mar 2019
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Despite the widespread media coverage and controversy surrounding Facebook’s access to and exploitation of users’ data, it appears that most …
Connecting Uganda: Are Facebook’s Efforts Socially Responsible or Strategically Smart? Or Both?
06 Thursday Dec 2018
Posted in Chapter 08: Global Marketing
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Uganda, located in East Africa, is a notoriously poor and challenged nation. But today, it also hosts approximately 500 miles …
Macy’s Makes Social Media Its Home for Forward Thinking
01 Tuesday May 2012
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When Facebook first introduced its new Page format, many users balked, complaining about having to reformat all their posts. But …
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