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Grewal Levy Marketing News

Tag Archives: Facebook strategy

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Can Marketers Get Their Messages out Through Facebook Messenger?

22 Monday Apr 2019

Posted by Grewal Levy Marketing in Chapter 18: Integrated Marketing Communications

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advertising, Facebook Messanger, Facebook strategy

The announcement from Facebook that it would be shifting to focus more on interpersonal messaging capabilities, rather than wider news …

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Do Users Know What They Are Sharing with Facebook, and Do They Care?

07 Thursday Mar 2019

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 06: Consumer Behavior, Chapter 10: Marketing Research

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advertising online, Facebook, Facebook strategy

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Despite the widespread media coverage and controversy surrounding Facebook’s access to and exploitation of users’ data, it appears that most …

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Connecting Uganda: Are Facebook’s Efforts Socially Responsible or Strategically Smart? Or Both?

06 Thursday Dec 2018

Posted by Grewal Levy Marketing in Chapter 08: Global Marketing

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Facebook, Facebook strategy, internet, Uganda

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Uganda, located in East Africa, is a notoriously poor and challenged nation. But today, it also hosts approximately 500 miles …

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Macy’s Makes Social Media Its Home for Forward Thinking

01 Tuesday May 2012

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 17: Retailing and Multichannel Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions

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Facebook strategy, Macy's, Pinterest strategy, QR code, social media

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When Facebook first introduced its new Page format, many users balked, complaining about having to reformat all their posts. But …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (74)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (153)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (147)
  • Chapter 05: Analyzing the Marketing Environment (216)
  • Chapter 06: Consumer Behavior (173)
  • Chapter 07: Business-to-Business Marketing (83)
  • Chapter 08: Global Marketing (114)
  • Chapter 09: Segmentation, Targeting and Positioning (146)
  • Chapter 10: Marketing Research (97)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (143)
  • Chapter 14: Pricing Concepts for Establishing Value (94)
  • Chapter 15: Strategic Pricing Concepts (91)
  • Chapter 16: Supply Chain Management (107)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (161)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (187)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (3)

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