Retailers headed into last year’s Black Friday with gritted teeth. Profit margins were down, due to inflation, excess inventory, and …
Marketing Tidbit: Black Friday Is Making a Comeback
14 Tuesday Mar 2023
Tag Archives: black friday
Building on Its Black Friday Stance, REI Encourages Everyone to Go Even Further Outside
28 Tuesday Jan 2020
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Five years ago, the outdoor gear retailer REI made headlines by announcing that it would be closing all its stores …
Is Black Friday Good for Business or Bad for Employees—Or Both?
20 Friday Nov 2015
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The day after Thanksgiving has long been a retailing dream, known widely as Black Friday (to signal the day that …
Changing Once, Changing Twice, Changing 3 Million Times: How Amazon Prices to Win
25 Wednesday Jun 2014
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On the most recent Black Friday (i.e., the day after Thanksgiving, when many retailers make enough profit for the year …
Best Buy Profits Less and Less
16 Monday Jan 2012
Posted in Chapter 03: Social and Mobile Marketing, Chapter 11: Product Branding and Packaging Decisions, Chapter 13: Services: The Intangible Product, Chapter 14: Pricing Concepts for Establishing Value, Chapter 15: Strategic Pricing Concepts, Chapter 19: Advertising, Public Relations and Sales Promotions
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Brick-and-mortar retailers that compete directly with online retailers face a couple of key challenges. First they have to find …
Grewal Levy Marketing News 