Cereal Coopetition: General Mills’ Attempts to Get Other Brands to Advertise More

25 Friday Oct 2013

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 05: Analyzing the Marketing Environment, Chapter 15: Strategic Pricing Concepts

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Atkins, cereal, General Mills, GM, John Bryant, kellogg, Low Carb, Post

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The cereal industry has been beset by a wealth of setbacks due to trends in the wider consumer environment. People …

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Marketing a Sugary Wake-Up Call to the Kids

06 Sunday Dec 2009

Posted by Grewal Levy Marketing in Chapter 04: Marketing Ethics, Chapter 06: Consumer Behavior, Chapter 08: Global Marketing, Chapter 11: Product Branding and Packaging Decisions, Chapter 19: Advertising, Public Relations and Sales Promotions

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children, health food, kellogg, sugar

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Everyone is bombarded with thousands of marketing messages each day, but adults learn to ignore most of them. Children have …

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Food Marketing Goes Healthy

18 Wednesday Jul 2007

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 04: Marketing Ethics, Chapter 11: Product Branding and Packaging Decisions

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children, green, health, healthy eating, kellogg

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The “green” trend seems to be expanding into all industries. Marketers focus on the health value of foods, and consumers …

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