Tag Archives: kellogg

Gallery

Cereal Coopetition: General Mills’ Attempts to Get Other Brands to Advertise More

25 Friday Oct 2013

Posted by in Chapter 02: Developing Marketing Strategies, Chapter 05: Analyzing the Marketing Environment, Chapter 15: Strategic Pricing Concepts

≈ Leave a comment

Tags

, , , , , , ,

This gallery contains 1 photo.

The cereal industry has been beset by a wealth of setbacks due to trends in the wider consumer environment. People …

Continue reading →

Gallery

Marketing a Sugary Wake-Up Call to the Kids

06 Sunday Dec 2009

Posted by in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 06: Consumer Behavior, Chapter 08: Global Marketing, Chapter 11: Product Branding and Packaging Decisions, Chapter 19: Advertising, Public Relations and Sales Promotions

≈ Leave a comment

Tags

, , ,

This gallery contains 1 photo.

Everyone is bombarded with thousands of marketing messages each day, but adults learn to ignore most of them. Children have …

Continue reading →

Gallery

Food Marketing Goes Healthy

18 Wednesday Jul 2007

Posted by in Chapter 02: Developing Marketing Strategies, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 11: Product Branding and Packaging Decisions

≈ Leave a comment

Tags

, , , ,

This gallery contains 1 photo.

The “green” trend seems to be expanding into all industries. Marketers focus on the health value of foods, and consumers …

Continue reading →