26 Wednesday May 2021
Posted in Chapter 08: Global Marketing
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When at-home cooks seek inspiration, ideas, or new recipes, they go online and put in a few search terms—maybe ingredients …
06 Thursday May 2021
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In South Korea, television broadcast rules do not allow for commercial breaks, so companies trying to get viewers’ attention have …
08 Thursday Oct 2020
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Excitement about Disney’s live-action remakes of some of its most popular movies has been intense, and the anticipation surrounding Mulan …
05 Friday Jun 2020
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Digital media is more often criticized for spreading false or inaccurate information, rather than dispensing well-researched, hard-hitting journalism. But when …
24 Monday Feb 2020
Posted in Chapter 08: Global Marketing
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The Star Wars franchise is a massive phenomenon. China is a major market for movies. It seems like a given …
05 Wednesday Feb 2020
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Global reports track various indicators of economic health; one of them undertakes an assessment of the cost for people to …
02 Tuesday Oct 2018
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Facing substantial pressures—and following its own several years’ old sustainability commitments—Starbucks is seeking ways to make substantial changes to its …
12 Tuesday Dec 2017
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When officials with Japan’s Transport Ministry learned that unqualified employees were conducting the safety checks on new Nissan vehicles, it …
05 Monday Jun 2017
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During one of the two annual “golden weeks” observed in China, most workers receive seven consecutive days off to celebrate …
04 Tuesday Apr 2017
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The name of the chic, cantina-style Mexican restaurant that recently opened in Shanghai’s Pudong district might surprise you: Taco Bell. …
