For companies going global, the BRIC countries have long been focal targets—growing, increasingly open and welcoming regions in which they …
What Happens to the Global Fast Food Culture When McDonald’s Leaves a Country?
22 Tuesday Mar 2022
Tag Archives: global marketing
Global Sanctions and Global Supply Chains: The Implications of the Ukraine War
17 Thursday Mar 2022
Following the invasion of Ukraine by Russian forces, the United States, its NATO allies, and various other countries imposed strict …
The Pursuit of Common Prosperity in China and its Implications for Alibaba
29 Monday Nov 2021
Posted in Chapter 08: Global Marketing
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Like a lot of holidays, Singles Day was created as a marketing stunt: On November 11 (or 11/11, such that …
Why the Cookpad Recipe Site Succeeds Everywhere but the United States
26 Wednesday May 2021
Posted in Chapter 08: Global Marketing
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When at-home cooks seek inspiration, ideas, or new recipes, they go online and put in a few search terms—maybe ingredients …
Bright Lights, Big Sandwich: The Starring Role of Subway in South Korea’s Television Lineup
06 Thursday May 2021
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In South Korea, television broadcast rules do not allow for commercial breaks, so companies trying to get viewers’ attention have …
A Cultural and Ethical Battle over a Live Action Heroine: Controversy in the Credits for Mulan
08 Thursday Oct 2020
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Excitement about Disney’s live-action remakes of some of its most popular movies has been intense, and the anticipation surrounding Mulan …
Should Social Media Pay News Sources for Linked Content? Australia Says Yes
05 Friday Jun 2020
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Digital media is more often criticized for spreading false or inaccurate information, rather than dispensing well-researched, hard-hitting journalism. But when …
Without Nostalgia, Can the Jedi Reign? Box Offices in China Suggest Not
24 Monday Feb 2020
Posted in Chapter 08: Global Marketing
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The Star Wars franchise is a massive phenomenon. China is a major market for movies. It seems like a given …
Should the Price of Prescriptions Depend on Your Nationality? Because It Currently Does
05 Wednesday Feb 2020
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Global reports track various indicators of economic health; one of them undertakes an assessment of the cost for people to …
After Axing Straws, Starbucks Still Faces Criticism for Single-Use Plastic
02 Tuesday Oct 2018
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Facing substantial pressures—and following its own several years’ old sustainability commitments—Starbucks is seeking ways to make substantial changes to its …
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