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Grewal Levy Marketing News

Grewal Levy Marketing News

Tag Archives: global marketing

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Adding to Global Oil Price Pressures, But Maybe Not in the Way You Think: The Worldwide Implications of Indonesia’s Palm Oil Export Ban

04 Wednesday May 2022

Posted by grewallevymarketingnews in Chapter 08: Global Marketing, Chapter 14: Pricing Concepts for Establishing Value

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global marketing, Palm oil, Pricing Concepts

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Affordable cooking oil (e.g., sunflower, soy, canola, palm) is really beneficial for consumers in countries that love fried foods (e.g., …

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What Happens to the Global Fast Food Culture When McDonald’s Leaves a Country?

22 Tuesday Mar 2022

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment, Chapter 08: Global Marketing

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global marketing, Marketing Environment, mcdonalds

For companies going global, the BRIC countries have long been focal targets—growing, increasingly open and welcoming regions in which they …

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Global Sanctions and Global Supply Chains: The Implications of the Ukraine War

17 Thursday Mar 2022

Posted by grewallevymarketingnews in Chapter 08: Global Marketing, Chapter 16: Supply Chain Management

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global marketing, Supply Chain Management, Ukraine

Following the invasion of Ukraine by Russian forces, the United States, its NATO allies, and various other countries imposed strict …

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The Pursuit of Common Prosperity in China and its Implications for Alibaba

29 Monday Nov 2021

Posted by grewallevymarketingnews in Chapter 08: Global Marketing

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Alibaba, China, global marketing

Like a lot of holidays, Singles Day was created as a marketing stunt: On November 11 (or 11/11, such that …

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Why the Cookpad Recipe Site Succeeds Everywhere but the United States

26 Wednesday May 2021

Posted by grewallevymarketingnews in Chapter 08: Global Marketing

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Cookpad, global marketing

When at-home cooks seek inspiration, ideas, or new recipes, they go online and put in a few search terms—maybe ingredients …

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Bright Lights, Big Sandwich: The Starring Role of Subway in South Korea’s Television Lineup

06 Thursday May 2021

Posted by grewallevymarketingnews in Chapter 08: Global Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, global marketing, korea, Subway

In South Korea, television broadcast rules do not allow for commercial breaks, so companies trying to get viewers’ attention have …

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A Cultural and Ethical Battle over a Live Action Heroine: Controversy in the Credits for Mulan

08 Thursday Oct 2020

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 08: Global Marketing

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China, Conscious Marketing, corporate social responsibility, Disney, global marketing, Mulan

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Excitement about Disney’s live-action remakes of some of its most popular movies has been intense, and the anticipation surrounding Mulan …

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Should Social Media Pay News Sources for Linked Content? Australia Says Yes

05 Friday Jun 2020

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing, Chapter 08: Global Marketing

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Australia, global marketing, Social and Mobile Marketing

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Digital media is more often criticized for spreading false or inaccurate information, rather than dispensing well-researched, hard-hitting journalism. But when …

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Without Nostalgia, Can the Jedi Reign? Box Offices in China Suggest Not

24 Monday Feb 2020

Posted by grewallevymarketingnews in Chapter 08: Global Marketing

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China, global marketing, Star Wars

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The Star Wars franchise is a massive phenomenon. China is a major market for movies. It seems like a given …

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Should the Price of Prescriptions Depend on Your Nationality? Because It Currently Does

05 Wednesday Feb 2020

Posted by grewallevymarketingnews in Chapter 08: Global Marketing, Chapter 15: Strategic Pricing Concepts

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global marketing, Strategic Pricing

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Global reports track various indicators of economic health; one of them undertakes an assessment of the cost for people to …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (74)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (153)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (147)
  • Chapter 05: Analyzing the Marketing Environment (216)
  • Chapter 06: Consumer Behavior (173)
  • Chapter 07: Business-to-Business Marketing (83)
  • Chapter 08: Global Marketing (114)
  • Chapter 09: Segmentation, Targeting and Positioning (146)
  • Chapter 10: Marketing Research (97)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (143)
  • Chapter 14: Pricing Concepts for Establishing Value (94)
  • Chapter 15: Strategic Pricing Concepts (91)
  • Chapter 16: Supply Chain Management (107)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (161)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (187)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (3)

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