04 Wednesday May 2022
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Affordable cooking oil (e.g., sunflower, soy, canola, palm) is really beneficial for consumers in countries that love fried foods (e.g., …
22 Tuesday Mar 2022
For companies going global, the BRIC countries have long been focal targets—growing, increasingly open and welcoming regions in which they …
17 Thursday Mar 2022
Following the invasion of Ukraine by Russian forces, the United States, its NATO allies, and various other countries imposed strict …
29 Monday Nov 2021
Posted in Chapter 08: Global Marketing
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Like a lot of holidays, Singles Day was created as a marketing stunt: On November 11 (or 11/11, such that …
26 Wednesday May 2021
Posted in Chapter 08: Global Marketing
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When at-home cooks seek inspiration, ideas, or new recipes, they go online and put in a few search terms—maybe ingredients …
06 Thursday May 2021
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In South Korea, television broadcast rules do not allow for commercial breaks, so companies trying to get viewers’ attention have …
08 Thursday Oct 2020
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Excitement about Disney’s live-action remakes of some of its most popular movies has been intense, and the anticipation surrounding Mulan …
05 Friday Jun 2020
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Digital media is more often criticized for spreading false or inaccurate information, rather than dispensing well-researched, hard-hitting journalism. But when …
24 Monday Feb 2020
Posted in Chapter 08: Global Marketing
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The Star Wars franchise is a massive phenomenon. China is a major market for movies. It seems like a given …
05 Wednesday Feb 2020
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Global reports track various indicators of economic health; one of them undertakes an assessment of the cost for people to …
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