14 Thursday May 2020
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In a move that emphasizes the ways in which it differs from competitors, Neiman Marcus is closing about half of …
27 Sunday Oct 2013
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Ares Mangement, b2b, Neiman Marcus, Retailing, TPG, Warburg Pincus
Since 2005, the luxury retailer Neiman Marcus has been owned by a private investment team. Eight years is a pretty …
15 Tuesday Feb 2011
Posted in Chapter 02: Developing Marketing Strategies, Chapter 08: Global Marketing, Chapter 09: Segmentation, Targeting and Positioning, Chapter 11: Product Branding and Packaging Decisions, Chapter 17: Retailing and Multichannel Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions
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For most of its history, Neiman Marcus has focused on the 100,000 customers who spend the most (i.e., today, more …
