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Tag Archives: Neiman Marcus

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Is It Really Last Call? Neiman Marcus Seeks to Reestablish Its Luxury Positioning by Closing Many Last Call Stores

14 Thursday May 2020

Posted by grewallevymarketingnews in Chapter 17: Retailing and Multichannel Marketing

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luxury, Neiman Marcus, Retailing

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In a move that emphasizes the ways in which it differs from competitors, Neiman Marcus is closing about half of …

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A Secondary Deal for a First-Class Retailer: The Transfer of Neiman Marcus

27 Sunday Oct 2013

Posted by Grewal Levy Marketing in Chapter 07: Business-to-Business Marketing, Chapter 17: Retailing and Multichannel Marketing

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Ares Mangement, b2b, Neiman Marcus, Retailing, TPG, Warburg Pincus

Since 2005, the luxury retailer Neiman Marcus has been owned by a private investment team. Eight years is a pretty …

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Putting Last Call First: Neiman Marcus’s Strategic Changes

15 Tuesday Feb 2011

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 08: Global Marketing, Chapter 09: Segmentation, Targeting and Positioning, Chapter 11: Product Branding and Packaging Decisions, Chapter 17: Retailing and Multichannel Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions

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change, Neiman Marcus, strategy, trends

For most of its history, Neiman Marcus has focused on the 100,000 customers who spend the most (i.e., today, more …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (72)
  • Chapter 02: Developing Marketing Strategies (127)
  • Chapter 03: Social and Mobile Marketing (142)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (133)
  • Chapter 05: Analyzing the Marketing Environment (204)
  • Chapter 06: Consumer Behavior (164)
  • Chapter 07: Business-to-Business Marketing (80)
  • Chapter 08: Global Marketing (107)
  • Chapter 09: Segmentation, Targeting and Positioning (135)
  • Chapter 10: Marketing Research (93)
  • Chapter 11: Product Branding and Packaging Decisions (194)
  • Chapter 12: Developing New Products (171)
  • Chapter 13: Services: The Intangible Product (138)
  • Chapter 14: Pricing Concepts for Establishing Value (89)
  • Chapter 15: Strategic Pricing Concepts (81)
  • Chapter 16: Supply Chain Management (97)
  • Chapter 17: Retailing and Multichannel Marketing (193)
  • Chapter 18: Integrated Marketing Communications (158)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (177)
  • Chapter 20: Personal Selling and Sales Management (53)
  • Uncategorized (2)

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