05 Friday Dec 2014
Tags
green, Grocery Stores, pricing, Retailing, value, Whole Foods
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For some analysts, looking at Whole Foods’ dwindling sales numbers and decreased earnings, the solution is obvious: The grocery chain …
06 Thursday Oct 2011
Tags
eating healthy, food, food label, green, health, local, natural, organic, Packaging
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Natural (adj.) 1. Of or arising from nature; in accordance with what is found or expected in nature. 2. Produced …
30 Thursday Jun 2011
Tags
Christian Lane is on a mission to make the grocery buying experience more community based and less harmful to the …
20 Thursday Jan 2011
Tags
Michelle Obama has made healthy eating one of her signature causes. One of the first places she turned to find …
30 Tuesday Nov 2010
Posted in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 13: Services: The Intangible Product, Chapter 16: Supply Chain Management
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Fred Meyer, a division of Kroger Co., remodeled its stores to make them more energy sustainable. For every dollar it …
20 Saturday Nov 2010
Posted in Chapter 02: Developing Marketing Strategies, Chapter 05: Analyzing the Marketing Environment, Chapter 13: Services: The Intangible Product, Chapter 14: Pricing Concepts for Establishing Value, Chapter 16: Supply Chain Management, Chapter 19: Advertising, Public Relations and Sales Promotions
Tags
Consumers have cut back on many purchases, but a significant percentage refuse to sacrifice their perceived health benefits. Therefore, 48 …
21 Saturday Aug 2010
Posted in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 13: Services: The Intangible Product, Chapter 19: Advertising, Public Relations and Sales Promotions
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Frito-Lay can market its Sun Chips as the “green” chips, because to make them, the company uses steam produced through …
20 Tuesday Apr 2010
Tags
More than a decade ago, Puma launched a social and environmental sustainability campaign that included several green initiatives. The company’s …
25 Thursday Mar 2010
Tags
Even the government agrees: Replacing old, energy-gobbling appliances with new, efficient, Energy Star–rated versions is a positive goal. The U.S. …
14 Sunday Feb 2010
Corporate social responsibility has been a buzzword for both companies and consumers. A company that is socially responsible is devoted …
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