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Tag Archives: recession

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Trading Down for Good

04 Friday Nov 2011

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 02: Developing Marketing Strategies, Chapter 06: Consumer Behavior, Chapter 09: Segmentation, Targeting and Positioning, Chapter 14: Pricing Concepts for Establishing Value, Chapter 15: Strategic Pricing Concepts

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Tags

CPG, economy, layaway, Private label, recession, trade down, Walmart

This gallery contains 1 photo.

In the heart of the recent recession, no one was surprised when consumers chose more lower priced alternatives, especially for …

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Zales Asks for Unusual Vendor Terms

10 Wednesday Feb 2010

Posted by Grewal Levy Marketing in Chapter 07: Business-to-Business Marketing, Chapter 16: Supply Chain Management, Chapter 17: Retailing and Multichannel Marketing

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Tags

finance, jewelry, recession, zales

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Zales Corporation is one of the largest jewelry and diamond companies in the world. It is also struggling to survive. …

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Sanitizing Is Cool

15 Sunday Nov 2009

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 05: Analyzing the Marketing Environment, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications

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Tags

hand sanitizer, recession

There was no bigger medical story in 2009 than the swine flu pandemic. International fears stranded travelers who had symptoms, …

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Paycheck Cycles

26 Thursday Feb 2009

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 09: Segmentation, Targeting and Positioning, Chapter 15: Strategic Pricing Concepts, Chapter 19: Advertising, Public Relations and Sales Promotions

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Tags

income, paycheck cycle, Private label, recession

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One way that retailers are selling products with better value is through private-label brands. However, national branded manufacturers also are …

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Is Starbucks Getting too Promotional?

12 Thursday Feb 2009

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 11: Product Branding and Packaging Decisions, Chapter 14: Pricing Concepts for Establishing Value

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Tags

Dunkin Donuts, mccafe, mcdonalds, oatmeal, premium price, promotional, recession, Starbucks

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Starbucks is making changes to its strategy during the recession. Howard Schultz, the CEO, reunited with the company about a …

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Retailers Cut Costs, Lower Prices, and Decrease Inventory

30 Friday Jan 2009

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 09: Segmentation, Targeting and Positioning, Chapter 12: Developing New Products, Chapter 14: Pricing Concepts for Establishing Value, Chapter 15: Strategic Pricing Concepts, Chapter 16: Supply Chain Management

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Tags

jcrew, premium price, price points, recession, retailer

After last year, retailers are really going to have to get smart about their operations if they hope to stay …

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How Much Peanut Butter Is Really in There?

10 Saturday Jan 2009

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment, Chapter 11: Product Branding and Packaging Decisions, Chapter 14: Pricing Concepts for Establishing Value

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Tags

national brands, Private label, recession, skippy, value

We have heard a lot about the rising costs of food, but costs are rising even more than consumers might …

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Thrifty: The Latest in Cool

06 Thursday Nov 2008

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior

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Tags

economy, recession

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Tightened credit markets, stock market crashes, and record-high unemployment levels—it’s enough to make consumers reevaluate their shopping behavior. Shopping and …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (72)
  • Chapter 02: Developing Marketing Strategies (127)
  • Chapter 03: Social and Mobile Marketing (142)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (133)
  • Chapter 05: Analyzing the Marketing Environment (204)
  • Chapter 06: Consumer Behavior (164)
  • Chapter 07: Business-to-Business Marketing (80)
  • Chapter 08: Global Marketing (107)
  • Chapter 09: Segmentation, Targeting and Positioning (135)
  • Chapter 10: Marketing Research (93)
  • Chapter 11: Product Branding and Packaging Decisions (194)
  • Chapter 12: Developing New Products (171)
  • Chapter 13: Services: The Intangible Product (138)
  • Chapter 14: Pricing Concepts for Establishing Value (89)
  • Chapter 15: Strategic Pricing Concepts (81)
  • Chapter 16: Supply Chain Management (97)
  • Chapter 17: Retailing and Multichannel Marketing (193)
  • Chapter 18: Integrated Marketing Communications (158)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (177)
  • Chapter 20: Personal Selling and Sales Management (53)
  • Uncategorized (2)

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