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In an effort to stay ahead of the technology curve, 7-11 has added an advanced artificial reality (AR) element to …
High-Tech Slurpees: The Technology Innovations Soon to Arrive in 7-11 Stores
12 Monday Nov 2018
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Do Low Price Shoppers Want Service Too? Aldi Says So, and It’s Giving It to Them
10 Saturday Nov 2018
The central driving force for Aldi is clear: cut costs and be efficient, so that the prices charged to customers …
It Still Might Require Your Whole Paycheck: Whole Foods’s Pricing After the Amazon Takeover
07 Wednesday Nov 2018
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When Amazon purchased Whole Foods, much of the buzz centered on its announced plans to lower prices throughout the store. …
Marketing Products that Many Need but No One Wants to Need: Issues in the Incontinence Market
05 Monday Nov 2018
A remarkable one-third of all adult women suffer incontinence, whether temporarily or regularly, at some point in their lives. Considering …
Expanding in All Directions: A Revised Approach by J.Crew
02 Friday Nov 2018
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The fashion brand J.Crew has gone through several iterations. After starting off as the place to find preppy wardrobe basics, …
A Battle Royale for Gamers: Call of Duty Versus Fortnite
31 Wednesday Oct 2018
The rapid rise and popularity of Fortnite has initiated a new mode of competition in the gaming sector—both in games …
What the AT&T Takeover Means for HBO and Other Time Warner Properties
29 Monday Oct 2018
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Noting that it has access to more and different kinds of data than many other companies, AT&T believes that it …
Controlling Theft with Dummy Packages: Amazon’s Effort to Catch Unethical Delivery Drivers
26 Friday Oct 2018
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If you ship more than 5 billion packages annually, you’re going to lose a few of them. But Amazon is …
What’s Next Podcast
08 Monday May 2017
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Download the What’s Next 2017 Podcast by Marketing 6e Author Michael Levy! Click here to download!
Burger Wars in India: Fast Food Chains Are Finding Creative Ways to Enter a No-Beef Market
02 Thursday Jul 2015
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In the Hindu religion, the predominant belief system in India, cows are sacred, and eating beef is strictly forbidden. This …
