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Category Archives: Uncategorized

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Red Bull Goes Global… Literally

09 Thursday Mar 2023

Posted by grewallevymarketingnews in Chapter 08: Global Marketing, Uncategorized

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global marketing, Product development, Red Bull

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In one of Red Bull’s most famous marketing stunts, the company went literally global: Felix Baumgartner (purposefully) fell to Earth …

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Why Are There So Relatively Few Vegan Options in U.S. Fast Food Restaurants?

07 Tuesday Mar 2023

Posted by grewallevymarketingnews in Chapter 06: Consumer Behavior, Chapter 08: Global Marketing, Uncategorized

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Dunkin Donuts, mcdonalds, Panda Express, Plant-based, Vegan

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In Europe, consumers who prefer to eat plant-based meals have abundant choices when they visit their local fast-food eateries. Whether …

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Independent Bookstores Find Renewed Success After the Pandemic

04 Saturday Mar 2023

Posted by grewallevymarketingnews in Chapter 06: Consumer Behavior, Uncategorized

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books, Bookstores, consumer behavior, Independent

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In March 2020, many booksellers feared that the advent of the COVID-19 pandemic would ring a death-knell for independent bookstores. …

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Here’s Why Hotels Want to Spy on You

02 Thursday Mar 2023

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment, Uncategorized

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Hotels, Marketing Analytics, Marriott, Sojern

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Hotels want to learn all about their guests—who you are, what you’re interested in, where you shop, what you like …

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TikTok Social Listening: Chasing Virality

28 Tuesday Feb 2023

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment, Uncategorized

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Marketing Analytics, Social Listening, TikTok

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TikTok is renowned for its data collection strategies. As it entered the mainstream in 2020, information about its data collection …

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IKEA is Becoming Circular: How Companies Are Extending Product Lifespans

25 Saturday Feb 2023

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Uncategorized

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Circularity, ESG, IKEA, zero waste

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“Reduce, Reuse, Recycle.” It’s a commonly repeated tagline, encouraging individual consumers to take action to reduce the waste they create …

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Trusting Environmentally Safe Marketing Claims Remains Unsafe for Consumers

23 Thursday Feb 2023

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Uncategorized

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Bumble Bee Foods, Costco, ESG, Kirkland

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Costco advertises its Kirkland Albacore Tuna as “dolphin safe,” seeking to appeal to environmentally conscious and animal-loving consumers. Only this …

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A.I.-Generated Art Isn’t Just for Selfies

21 Tuesday Feb 2023

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing, Uncategorized

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Artificial Intelligence, Generative A.I., Lensa AI, Stable Diffusion

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Scrolling through social media, you may have noticed that your followers page has begun to look like a list of …

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Anti-Social Media: Lush and Some Other Companies Quit Facebook—Maybe for Good?

18 Saturday Feb 2023

Posted by grewallevymarketingnews in Chapter 02: Developing Marketing Strategies, Chapter 03: Social and Mobile Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Uncategorized

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In late 2021, acting on troubling information raised by a Facebook whistleblower, the British handmade cosmetics retailer Lush decided to …

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Productivity Tracker Notion Wants to Reach You When You’re Not at Home

14 Tuesday Feb 2023

Posted by grewallevymarketingnews in Chapter 02: Developing Marketing Strategies, Chapter 19: Advertising, Public Relations and Sales Promotions, Uncategorized

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advertising, Notion, OOH, Out of home

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Have you heard of the productivity tracker Notion? If not, maybe it’s because you haven’t been spending enough time online—which, …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (76)
  • Chapter 02: Developing Marketing Strategies (135)
  • Chapter 03: Social and Mobile Marketing (159)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (156)
  • Chapter 05: Analyzing the Marketing Environment (221)
  • Chapter 06: Consumer Behavior (179)
  • Chapter 07: Business-to-Business Marketing (84)
  • Chapter 08: Global Marketing (117)
  • Chapter 09: Segmentation, Targeting and Positioning (147)
  • Chapter 10: Marketing Research (98)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (179)
  • Chapter 13: Services: The Intangible Product (145)
  • Chapter 14: Pricing Concepts for Establishing Value (97)
  • Chapter 15: Strategic Pricing Concepts (92)
  • Chapter 16: Supply Chain Management (111)
  • Chapter 17: Retailing and Multichannel Marketing (204)
  • Chapter 18: Integrated Marketing Communications (162)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (189)
  • Chapter 20: Personal Selling and Sales Management (56)
  • Marketing Tidbits (32)
  • Uncategorized (15)

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