09 Thursday Mar 2023
Posted in Chapter 08: Global Marketing, Uncategorized
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In one of Red Bull’s most famous marketing stunts, the company went literally global: Felix Baumgartner (purposefully) fell to Earth …
07 Tuesday Mar 2023
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In Europe, consumers who prefer to eat plant-based meals have abundant choices when they visit their local fast-food eateries. Whether …
04 Saturday Mar 2023
Posted in Chapter 06: Consumer Behavior, Uncategorized
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In March 2020, many booksellers feared that the advent of the COVID-19 pandemic would ring a death-knell for independent bookstores. …
02 Thursday Mar 2023
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Hotels want to learn all about their guests—who you are, what you’re interested in, where you shop, what you like …
28 Tuesday Feb 2023
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TikTok is renowned for its data collection strategies. As it entered the mainstream in 2020, information about its data collection …
25 Saturday Feb 2023
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“Reduce, Reuse, Recycle.” It’s a commonly repeated tagline, encouraging individual consumers to take action to reduce the waste they create …
23 Thursday Feb 2023
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Costco advertises its Kirkland Albacore Tuna as “dolphin safe,” seeking to appeal to environmentally conscious and animal-loving consumers. Only this …
21 Tuesday Feb 2023
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Scrolling through social media, you may have noticed that your followers page has begun to look like a list of …
18 Saturday Feb 2023
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In late 2021, acting on troubling information raised by a Facebook whistleblower, the British handmade cosmetics retailer Lush decided to …
14 Tuesday Feb 2023
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Have you heard of the productivity tracker Notion? If not, maybe it’s because you haven’t been spending enough time online—which, …
Grewal Levy Marketing News 