15 Wednesday May 2019
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A key distinction between brick-and-mortar and online retailers is the access that the latter have to vast amounts of consumer …
09 Thursday May 2019
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Men’s NCAA basketball draws huge audiences, which is why companies such as Nike work so hard to get their products …
06 Monday May 2019
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The growth of Uber has been massive and rapid, and as its current chief marketing officer notes, that level of …
02 Thursday May 2019
When we mention “holiday marketing,” the first holiday that comes to mind might not be International Women’s Day. But around …
29 Monday Apr 2019
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Mobile devices are ubiquitous, partly because they can do so much. People use them constantly, for a vast range of …
25 Thursday Apr 2019
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As consumers, people of color long were ignored by large corporations, such as those that operate in the beauty sector. …
22 Monday Apr 2019
The announcement from Facebook that it would be shifting to focus more on interpersonal messaging capabilities, rather than wider news …
18 Thursday Apr 2019
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Although 5G wireless technology is not yet widely available, it is coming, and the wireless carriers are getting ready. Much …
15 Monday Apr 2019
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A lot of consumers today avoid dairy, whether due to concerns about allergies and intolerances or because they regard it …
11 Thursday Apr 2019
Posted in Chapter 04: Marketing Ethics, Uncategorized
Famously and as we have discussed at length previously, CVS removed all tobacco products from its shelves, in line with …
