Good, better, best. This motivational phrase is familiar not just to children but to employees reand managers alike. But retailers …
Customer Analytics: It’s All in the Implementation
07 Thursday Apr 2011
Tag Archives: retailers
Sam’s Club: Smarter Discounts
22 Tuesday Feb 2011
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When they purchase a membership in Sam’s Club’s eValues program, customers receive customized, targeted offers from the retailer. These “smart” …
Personalization: My My—My Macy’s
14 Monday Feb 2011
Posted in Chapter 02: Developing Marketing Strategies, Chapter 09: Segmentation, Targeting and Positioning, Chapter 11: Product Branding and Packaging Decisions, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions, Chapter 20: Personal Selling and Sales Management
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In the movie classic Miracle on 34th Street, perhaps the biggest surprise was when Kris Kringle put Macy’s customers’ needs …
Big Boxes in Small Formats
01 Tuesday Feb 2011
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Whereas once retailers seemed dedicated to the notion that “bigger is better,” today they are embracing instead the maxim that …
Entertaining Retailing
29 Saturday Jan 2011
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For many people, navigating the New York City subway system blindfolded might be easier than getting out of IKEA once …
Walmart Joins the Healthy Food Movement
20 Thursday Jan 2011
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Michelle Obama has made healthy eating one of her signature causes. One of the first places she turned to find …
Fast Growth for Fashion
20 Thursday Jan 2011
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The defining word for Forever 21 is fast: The company is fast to open new stores, fast to snap up …
Where, Exactly, Do You Want to Eat Tonight?
19 Wednesday Jan 2011
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Thus far, not many smartphone users have tried location-based applications. But several restaurant chains—realizing that customers who use such apps …
The Globalization of a Chinese Brand
18 Tuesday Jan 2011
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When faced with sales declines in a domestic market, what is a company to do but expand globally? Sales by …
Commodity Prices Affect Everyone
15 Saturday Jan 2011
