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Tag Archives: retailers

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Customer Analytics: It’s All in the Implementation

07 Thursday Apr 2011

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 02: Developing Marketing Strategies, Chapter 05: Analyzing the Marketing Environment, Chapter 10: Marketing Research, Chapter 13: Services: The Intangible Product, Chapter 19: Advertising, Public Relations and Sales Promotions

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Analytics, best customers, customer analytics, retailers, technology

Good, better, best. This motivational phrase is familiar not just to children but to employees reand managers alike. But retailers …

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Sam’s Club: Smarter Discounts

22 Tuesday Feb 2011

Posted by Grewal Levy Marketing in Chapter 09: Segmentation, Targeting and Positioning, Chapter 10: Marketing Research, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions

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Analytics, promotions, retailers, Sam's Club

When they purchase a membership in Sam’s Club’s eValues program, customers receive customized, targeted offers from the retailer. These “smart” …

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Personalization: My My—My Macy’s

14 Monday Feb 2011

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 09: Segmentation, Targeting and Positioning, Chapter 11: Product Branding and Packaging Decisions, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions, Chapter 20: Personal Selling and Sales Management

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localization, Macy's, My Macys, personalization, retailers, targeting

In the movie classic Miracle on 34th Street, perhaps the biggest surprise was when Kris Kringle put Macy’s customers’ needs …

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Big Boxes in Small Formats

01 Tuesday Feb 2011

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 05: Analyzing the Marketing Environment, Chapter 09: Segmentation, Targeting and Positioning, Chapter 17: Retailing and Multichannel Marketing

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big box, inventory, retailers, store layout, targeting

Whereas once retailers seemed dedicated to the notion that “bigger is better,” today they are embracing instead the maxim that …

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Entertaining Retailing

29 Saturday Jan 2011

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 08: Global Marketing, Chapter 10: Marketing Research, Chapter 17: Retailing and Multichannel Marketing

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IKEA, retailers, store layout

This gallery contains 1 photo.

For many people, navigating the New York City subway system blindfolded might be easier than getting out of IKEA once …

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Walmart Joins the Healthy Food Movement

20 Thursday Jan 2011

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 07: Business-to-Business Marketing, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 20: Personal Selling and Sales Management

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green, health, local food, retailers, sustainable food

Michelle Obama has made healthy eating one of her signature causes. One of the first places she turned to find …

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Fast Growth for Fashion

20 Thursday Jan 2011

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 06: Consumer Behavior, Chapter 11: Product Branding and Packaging Decisions, Chapter 16: Supply Chain Management, Chapter 17: Retailing and Multichannel Marketing

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fashion, retailers, strategy

The defining word for Forever 21 is fast: The company is fast to open new stores, fast to snap up …

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Where, Exactly, Do You Want to Eat Tonight?

19 Wednesday Jan 2011

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 06: Consumer Behavior, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions, Chapter 20: Personal Selling and Sales Management

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apps, location, retailers, technology

Thus far, not many smartphone users have tried location-based applications. But several restaurant chains—realizing that customers who use such apps …

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The Globalization of a Chinese Brand

18 Tuesday Jan 2011

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 05: Analyzing the Marketing Environment, Chapter 08: Global Marketing, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products

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branding, globalization, retailers

When faced with sales declines in a domestic market, what is a company to do but expand globally? Sales by …

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Commodity Prices Affect Everyone

15 Saturday Jan 2011

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 14: Pricing Concepts for Establishing Value, Chapter 15: Strategic Pricing Concepts, Chapter 16: Supply Chain Management, Chapter 17: Retailing and Multichannel Marketing

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commodity, food, price, retailers

Finally, retailers are seeing some sales increases, suggesting perhaps that the worst of the modern recession is over. But let’s …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (74)
  • Chapter 02: Developing Marketing Strategies (131)
  • Chapter 03: Social and Mobile Marketing (153)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (147)
  • Chapter 05: Analyzing the Marketing Environment (216)
  • Chapter 06: Consumer Behavior (173)
  • Chapter 07: Business-to-Business Marketing (83)
  • Chapter 08: Global Marketing (114)
  • Chapter 09: Segmentation, Targeting and Positioning (146)
  • Chapter 10: Marketing Research (97)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (143)
  • Chapter 14: Pricing Concepts for Establishing Value (94)
  • Chapter 15: Strategic Pricing Concepts (91)
  • Chapter 16: Supply Chain Management (107)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (161)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (187)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (3)

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