Good, better, best. This motivational phrase is familiar not just to children but to employees reand managers alike. But retailers …
Customer Analytics: It’s All in the Implementation
07 Thursday Apr 2011
07 Thursday Apr 2011
Good, better, best. This motivational phrase is familiar not just to children but to employees reand managers alike. But retailers …
22 Tuesday Feb 2011
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When they purchase a membership in Sam’s Club’s eValues program, customers receive customized, targeted offers from the retailer. These “smart” …
14 Monday Feb 2011
Posted Chapter 02: Developing Marketing Strategies, Chapter 09: Segmentation, Targeting and Positioning, Chapter 11: Product Branding and Packaging Decisions, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions, Chapter 20: Personal Selling and Sales Management
inIn the movie classic Miracle on 34th Street, perhaps the biggest surprise was when Kris Kringle put Macy’s customers’ needs …
01 Tuesday Feb 2011
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Whereas once retailers seemed dedicated to the notion that “bigger is better,” today they are embracing instead the maxim that …
29 Saturday Jan 2011
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For many people, navigating the New York City subway system blindfolded might be easier than getting out of IKEA once …
20 Thursday Jan 2011
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Michelle Obama has made healthy eating one of her signature causes. One of the first places she turned to find …
20 Thursday Jan 2011
The defining word for Forever 21 is fast: The company is fast to open new stores, fast to snap up …
19 Wednesday Jan 2011
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Thus far, not many smartphone users have tried location-based applications. But several restaurant chains—realizing that customers who use such apps …
18 Tuesday Jan 2011
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When faced with sales declines in a domestic market, what is a company to do but expand globally? Sales by …
15 Saturday Jan 2011
Finally, retailers are seeing some sales increases, suggesting perhaps that the worst of the modern recession is over. But let’s …