Arguably the greatest gymnast of all time, and objectively the most decorated one, Simone Biles has a powerful, international platform. …
Using Sponsorship to Stand for Something: A Telling Choice by Simone Biles
01 Tuesday Jun 2021
Tag Archives: Marketing Environment
Jewels Fit for Royalty … and for Nerds: Technology Advances in the Luxury Jewelry Market
24 Monday May 2021
What makes luxury jewelry luxurious? Is it the scarcity of the gems, the handcrafted creative design, or the purity of …
Scanning the Growing Uses of QR Codes
08 Monday Mar 2021
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Are they efficient or clunky and overengineered? Are they for purchases and commerce or for entertainment? Do they educate or …
Targeting Diversity: Target’s Commitment to Change
30 Friday Oct 2020
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With its headquarters in Minneapolis, the site of the brutal killing of George Floyd by uniformed police officers, Target encountered …
A Brave Innovation or a Stubborn Refusal to Gauge Consumer Preferences? The Saga of Automotive Fuel Cell Technology
21 Tuesday Apr 2020
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Electric and hybrid cars have made great headway in the automotive market, such that they are no longer much of …
Buying Black: Demographic, Historical, and Cultural Drivers of a Growing Trend and Sales Pitch
11 Wednesday Mar 2020
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For African American consumers, tired of watching their cultural heritage be appropriated for the financial benefit of corporations, there is …
Vending Drinks, Gathering Big Data: How Coca-Cola Relies on Cutting-Edge Analytics to Develop New Drink Flavors
12 Wednesday Feb 2020
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At restaurants and movie theaters around the world, consumers encounter a handy way to personalize their soft drinks: Coca-Cola’s high-tech …
P&G Continues to Stake Its Claim as the Most Inclusive Consumer Goods Company
06 Monday Jan 2020
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Across its multiple brands, Procter & Gamble (P&G) seemingly is attempting to establish a corporate reputation as an inclusive, forward-thinking …
With Consumers Turned Off, the Future of Television Advertising Sales Is Unclear
06 Thursday Sep 2018
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The declining ratings do not lie: Traditional television is in trouble. Younger viewers have abandoned it, and the median age …
Mixing Family Diversity into Advertising: A New Recipe for Success
04 Tuesday Sep 2018
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Families have grown more diverse with time, but many brands have done a poor job at incorporating the changing face …
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