11 Wednesday Mar 2020
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For African American consumers, tired of watching their cultural heritage be appropriated for the financial benefit of corporations, there is …
12 Wednesday Feb 2020
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At restaurants and movie theaters around the world, consumers encounter a handy way to personalize their soft drinks: Coca-Cola’s high-tech …
06 Monday Jan 2020
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Across its multiple brands, Procter & Gamble (P&G) seemingly is attempting to establish a corporate reputation as an inclusive, forward-thinking …
06 Thursday Sep 2018
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The declining ratings do not lie: Traditional television is in trouble. Younger viewers have abandoned it, and the median age …
04 Tuesday Sep 2018
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Families have grown more diverse with time, but many brands have done a poor job at incorporating the changing face …
02 Friday Mar 2018
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We keep reading and writing about how consumers are seeking healthier food options, and there is no denying that it …
28 Tuesday Nov 2017
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Most companies prefer not to take strong stands on controversial issues, for fear of alienating consumers on the other side. …
14 Tuesday Nov 2017
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A recent marketing campaign for the Toyota Camry seeks to disrupt and challenge conventional ideas, both in general and for …
25 Wednesday Oct 2017
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What trend watchers and market researchers tell us, over and over, is that consumers are seeking healthier food options. But …
28 Thursday Sep 2017
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It’s finally here! But then again, don’t get too excited. These are the mixed messages coming from Tesla as the …
