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Grewal Levy Marketing News

Tag Archives: Marketing Environment

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Targeting Diversity: Target’s Commitment to Change

30 Friday Oct 2020

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment, Chapter 17: Retailing and Multichannel Marketing

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BLM, Diversity, Marketing Environment, Retailing, Target

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With its headquarters in Minneapolis, the site of the brutal killing of George Floyd by uniformed police officers, Target encountered …

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A Brave Innovation or a Stubborn Refusal to Gauge Consumer Preferences? The Saga of Automotive Fuel Cell Technology

21 Tuesday Apr 2020

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment, Chapter 12: Developing New Products

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Developing New Products, Electric cars, Marketing Environment

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Electric and hybrid cars have made great headway in the automotive market, such that they are no longer much of …

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Buying Black: Demographic, Historical, and Cultural Drivers of a Growing Trend and Sales Pitch

11 Wednesday Mar 2020

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment, Chapter 20: Personal Selling and Sales Management

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Marketing Environment, Personal Selling, sales management

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For African American consumers, tired of watching their cultural heritage be appropriated for the financial benefit of corporations, there is …

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Vending Drinks, Gathering Big Data: How Coca-Cola Relies on Cutting-Edge Analytics to Develop New Drink Flavors

12 Wednesday Feb 2020

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment

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AI, Big Data, coca cola, Marketing Environment, Vending Machines

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At restaurants and movie theaters around the world, consumers encounter a handy way to personalize their soft drinks: Coca-Cola’s high-tech …

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P&G Continues to Stake Its Claim as the Most Inclusive Consumer Goods Company

06 Monday Jan 2020

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment, Chapter 09: Segmentation, Targeting and Positioning

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Always, Marketing Environment, p&g, Positioning

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Across its multiple brands, Procter & Gamble (P&G) seemingly is attempting to establish a corporate reputation as an inclusive, forward-thinking …

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With Consumers Turned Off, the Future of Television Advertising Sales Is Unclear

06 Thursday Sep 2018

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, Marketing Environment, television

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The declining ratings do not lie: Traditional television is in trouble. Younger viewers have abandoned it, and the median age …

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Mixing Family Diversity into Advertising: A New Recipe for Success

04 Tuesday Sep 2018

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, Diversity, Marketing Environment

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Families have grown more diverse with time, but many brands have done a poor job at incorporating the changing face …

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Meeting Consumers’ Demands for Healthy While Also Fulfilling Their Cravings for Salty

02 Friday Mar 2018

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment, Chapter 11: Product Branding and Packaging Decisions

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branding, Marketing Environment, Product decisions

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We keep reading and writing about how consumers are seeking healthier food options, and there is no denying that it …

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Can Companies Stay Out of National Debates? Brand Challenges in Divisive Times

28 Tuesday Nov 2017

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment

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Marketing Environment, Marketing Ethics, Politics

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Most companies prefer not to take strong stands on controversial issues, for fear of alienating consumers on the other side. …

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Toyota’s (Socially) Conscious Appeals to Make the Camry Appealing to Every Culture

14 Tuesday Nov 2017

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment

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Marketing Environment, toyota

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A recent marketing campaign for the Toyota Camry seeks to disrupt and challenge conventional ideas, both in general and for …

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Blog Stats

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (72)
  • Chapter 02: Developing Marketing Strategies (127)
  • Chapter 03: Social and Mobile Marketing (141)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (132)
  • Chapter 05: Analyzing the Marketing Environment (204)
  • Chapter 06: Consumer Behavior (163)
  • Chapter 07: Business-to-Business Marketing (77)
  • Chapter 08: Global Marketing (107)
  • Chapter 09: Segmentation, Targeting and Positioning (135)
  • Chapter 10: Marketing Research (93)
  • Chapter 11: Product Branding and Packaging Decisions (193)
  • Chapter 12: Developing New Products (166)
  • Chapter 13: Services: The Intangible Product (136)
  • Chapter 14: Pricing Concepts for Establishing Value (89)
  • Chapter 15: Strategic Pricing Concepts (80)
  • Chapter 16: Supply Chain Management (97)
  • Chapter 17: Retailing and Multichannel Marketing (192)
  • Chapter 18: Integrated Marketing Communications (158)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (176)
  • Chapter 20: Personal Selling and Sales Management (53)
  • Uncategorized (2)

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