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Grewal Levy Marketing News

Tag Archives: music

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A Flex on the Wrist: Rap Brags that Might Promote Luxury Watch Brands

04 Monday Feb 2019

Posted by Grewal Levy Marketing in Chapter 14: Pricing Concepts for Establishing Value, Chapter 18: Integrated Marketing Communications

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advertising, establishing value, luxury brands, music

The number of musicians singing about the timepieces they sport on their wrists continues to grow, especially in the rap …

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Engaging Viewers as Well as Listeners: Spotify’s Plans to Diversify its Offerings

13 Monday Jul 2015

Posted by Grewal Levy Marketing in Chapter 13: Services: The Intangible Product

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music, online content, services, Spotify, Streaming

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Some recent reports reveal that Spotify has some new tricks up its sleeve. The music streaming service has met with …

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Unleashing the Beat When No One Is Dancing: Can EDM Festivals Succeed in China?

01 Monday Dec 2014

Posted by Grewal Levy Marketing in Chapter 08: Global Marketing, Chapter 12: Developing New Products

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China, EDM, global marketing, music, New Product Development

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When the words don’t matter, the music should be global, right? Electronic dance music (EDM) relies mainly on the beats …

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Measuring the Coolest Tunes: A Billboard Chart for the Popularity of Music-Related Tweets

18 Sunday May 2014

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 05: Analyzing the Marketing Environment, Chapter 10: Marketing Research

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Big Data, Billboard, music, twitter

Reaching the top of the Billboard charts is the ultimate goal for any kid with a tune in his head …

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Put Your Amazon Purchases on Your Apple Device: Another Step Toward Making Music Available Everywhere

17 Sunday Feb 2013

Posted by Grewal Levy Marketing in Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing

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Amazon, apple, Cloud Player, marketing, mp3, music, Retailing, services

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Amazon and Apple might be locked in a vicious battle for music consumers’ money. But for most consumers, choosing one …

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A Café Latte and Paul McCartney: All at Starbucks

15 Friday Jun 2007

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 11: Product Branding and Packaging Decisions

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itunes, music, paul mccartney, Starbucks

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Calling Starbucks just an innovator in the premium coffee industry is misleading; the company actually has created an entire Starbucks …

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New MP3 Players Challenge Apple’s iPod

10 Tuesday Apr 2007

Posted by Grewal Levy Marketing in Chapter 09: Segmentation, Targeting and Positioning, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 15: Strategic Pricing Concepts

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Tags

apple, ipod, itunes, mp3, music, zune

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At this very moment, are you listening to music on your Apple iPod? Most readers very well could be, because …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (76)
  • Chapter 02: Developing Marketing Strategies (135)
  • Chapter 03: Social and Mobile Marketing (157)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (155)
  • Chapter 05: Analyzing the Marketing Environment (220)
  • Chapter 06: Consumer Behavior (178)
  • Chapter 07: Business-to-Business Marketing (84)
  • Chapter 08: Global Marketing (116)
  • Chapter 09: Segmentation, Targeting and Positioning (147)
  • Chapter 10: Marketing Research (98)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (178)
  • Chapter 13: Services: The Intangible Product (144)
  • Chapter 14: Pricing Concepts for Establishing Value (97)
  • Chapter 15: Strategic Pricing Concepts (92)
  • Chapter 16: Supply Chain Management (110)
  • Chapter 17: Retailing and Multichannel Marketing (202)
  • Chapter 18: Integrated Marketing Communications (162)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (189)
  • Chapter 20: Personal Selling and Sales Management (55)
  • Marketing Tidbits (32)
  • Uncategorized (15)

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