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Tag Archives: Products for girls

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The Power of a Handwritten Letter on Construction Paper: How Young Girls Are Making Their Consumption Demands Known and Thereby Changing Product Markets

14 Tuesday Jan 2020

Posted by grewallevymarketingnews in Chapter 12: Developing New Products, Chapter 19: Advertising, Public Relations and Sales Promotions

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Developing New Products, Products for girls, Public Relations

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In a telling scene in an old episode of The Simpsons,  young Lisa complains, “It’s awful being a kid. No …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (76)
  • Chapter 02: Developing Marketing Strategies (135)
  • Chapter 03: Social and Mobile Marketing (159)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (156)
  • Chapter 05: Analyzing the Marketing Environment (221)
  • Chapter 06: Consumer Behavior (179)
  • Chapter 07: Business-to-Business Marketing (84)
  • Chapter 08: Global Marketing (117)
  • Chapter 09: Segmentation, Targeting and Positioning (147)
  • Chapter 10: Marketing Research (98)
  • Chapter 11: Product Branding and Packaging Decisions (203)
  • Chapter 12: Developing New Products (179)
  • Chapter 13: Services: The Intangible Product (145)
  • Chapter 14: Pricing Concepts for Establishing Value (97)
  • Chapter 15: Strategic Pricing Concepts (92)
  • Chapter 16: Supply Chain Management (111)
  • Chapter 17: Retailing and Multichannel Marketing (204)
  • Chapter 18: Integrated Marketing Communications (162)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (189)
  • Chapter 20: Personal Selling and Sales Management (56)
  • Marketing Tidbits (32)
  • Uncategorized (15)

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